Этот курс входит в специализацию ''Специализация 商务英语课程 Business English'
商务英语课程:财经英语 Finance & Economics
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Об этом курсе
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你在财务领域工作或是和财务专业人员常互动吗 ? 在你的职业生涯，你需说、写或是听得懂英文吗? 跟着本课程真实情境的人物，你会看到他们试着解决一般的商务情况，你会从你的成功和失败的经验中学习，并批判式的思考你沟通方式的抉择。在上完本课程后，你将能够读写电子邮件，报告，以及使用财务和经济的一般用语给予有效的简报。在压力之下，清楚地沟通、利用最近所学的策略，并对于你的商务沟通技巧的有效性，立即得到其他全世界财务专业人士的回馈! 获得你所想要的和全球的经理所期待的英语沟通能力。
Do you work in finance or interact with finance professionals? Is it necessary to speak, write or understand English in your career? Follow the authentic characters in this course as they work through common business situations in finance and economics. Learn from your successes and failure, and think critically about your own communication options. After taking this course, you will be able to read and create efficient e-mails, reports, and impactful presentations with words and phrases commonly used in finance and economics. Communicate clearly under pressure utilizing recently learned strategies, and obtain immediate feedback about the efficiency of your business communication skills in English from other finance professionals around the world! Gain the English communication skills that you desire and that global managers expect.
Программа курса: что вы изучите
1
Раздел
预算 Budgeting
在进行预算时，凯萨琳要求经理们在开销上持平。杰克却不理会这请求，反而认为多花费在宣传上可增进销售量。你觉得凯萨琳会如何处理这状况? 这一周，你会看到凯萨琳和杰克讨论他的预算，也会观察到她如何利用问题来协助杰克找出可以符合两人需求的办法。这周结束后，你所提出的问题是不仅能够主导开放与诚实的对谈，而且显示出建设性的结果。 While in the budgeting process, Catherine asks managers to keep their expenses flat. Jake, however, ignores this request believing he can increase sales by spending more on promotions. How do you think Catherine handles this situation? In this week, you’ll watch Catherine and Jake talk about his budget. You’ll observe how she uses questions to help Jake think of ways to meet both of their needs. After completing this week, you’ll be able to form questions that lead to open and honest conversations and produce positive results.
6 видео (всего 30 мин.), 11 материалов для самостоятельного изучения, 7 тестов
6 видео
1.4 Probing Questions3мин
1.10 Open Communication5мин
1.12 Forming Yes/No Questions6мин
1.14 Forming WH questions5мин
1.19 Review: Budgeting5мин
11 материала для самостоятельного изучения
1.1 Weekly Goals and Advice from Instructors10мин
1.3 Vocabulary Preview: Budgeting10мин
1.5 "How to Ask the Right Questions: A Framework for Asking"10мин
1.7 Probing Question Stems10мин
1.9 Asking the right questions? Have Intellectual Curiosity10мин
Bonus: Worksheet for Practicing How to Say Numbers10мин
Bonus: "Sensitivity to Criticism Test"10мин
1.15 "Your Company's Culture" An article with lots of WH-questions10мин
1.17 "Getting to Yes: Interest versus Positions"10мин
1.18 Budget Review Worksheet (Use with Review: Budgeting)10мин
1.22 Quizlet Vocabulary Practice: Budgeting10мин
6 практического упражнения
1.6 Probing Questions8мин
1.8 Probing Question Stems2мин
1.11 Open Communication8мин
1.13 Forming Yes/No Questions8мин
1.16 Forming WH Questions8мин
1.21 Week 1 Test26мин
2
Раздел
预测 Forecasting
你已经完成数据收集、分析报告以及预测。现在，你必须要清楚解释你的结论。这周结束后，你对这艰难的任务有充分的准备，练习实用的语言来描述图表所要表达的故事。在接受挑战时，保持冷静及避免存有戒心的情况下采用策略。在挑战篇中，有凯萨琳做为一个范例，你将会有个好的开始。You’ve collected the data, done the analysis, made the forecasts. Now, you must be able to clearly explain your conclusions. After completing this week, you’ll be more prepared for this difficult task. You’ll practice useful language for describing the whole story represented in your charts and graphs and use strategies for staying calm and avoiding defensiveness when challenged. With Catherine as a model in The Challenge, you’ll be off to a good start.
6 видео (всего 32 мин.), 9 материалов для самостоятельного изучения, 6 тестов
6 видео
2.4 Answering Questions Without Defensiveness4мин
2.6 Chart Communication5мин
2.11 Transition phrases for Contrast and Additions4мин
2.13 Transition Phrases for Cause and Effect4мин
2.17 Review (Watch with Companion Worksheet)9мин
9 материала для самостоятельного изучения
2.1 Weekly Goals and Advice from Instructors10мин
2.3 Vocabulary Preview: Forecasting10мин
2.7 "How to Give a Great Financial Presentation" (by telling a story)10мин
2.8 "Secrets of Reading Financial Reports"10мин
2.9 How to Organize your Story and Other Hints10мин
Bonus: "4 Magic Phrases"10мин
2.15 More Transition Phrases for Cause/Effect, Contrast and Addition10мин
2.16 Review Companion Worksheet10мин
2.21 Quizlet Vocabulary Practice: Forecasting10мин
5 практического упражнения
2.5 Answering Questions Without Defensiveness8мин
2.10 Chart Communication/Storytelling14мин
2.12 Transition Phrases for Contrast and Additions10мин
2.14 Transition Phrases for Cause and Effect8мин
2.20 Week 2 Chapter Test24мин
3
Раздел
采购 Purchasing
要核准大量开支表示需花好几个小时来互相迁就、说服及退让。这可能会是一段痛苦的过程，但无需如此。只要照着流程走会解除这痛苦，学习语言和流程能够成功地达成大家开心的协议。这周结束后，你将会按照流程和利用语言谈判双赢的解决之道，也能辨识出道德伦理上诡计端倪的情况，这时是表现出你诚实正直的品格。Approving a large expenditure means many hours of giving and taking, of persuading and conceding. This can be a painful process, but it doesn’t need to be. Follow a process that will take the pain away. Learn the language and the process for successfully negotiating solutions where everyone is happy. After completing this week, you’ll be able to follow a process and use the language for negotiating win-win solutions. You’ll also be able to recognize tricky ethical situations where your integrity can shine.
6 видео (всего 29 мин.), 8 материалов для самостоятельного изучения, 7 тестов
6 видео
3.4 Making Concessions4мин
3.8 Maintaining Integrity4мин
3.13 Persuasive Language-Logic5мин
3.16 Phrases for Concession3мин
3.19 Review8мин
8 материала для самостоятельного изучения
3.1 Weekly Goals and Advice from Instructors10мин
3.3 Vocabulary Preview: Purchasing10мин
3.5 Conceed to Your Ego: A Video10мин
3.9 Five Ways to See if your Business Integrity is Showing10мин
3.11 "The 6 Types of Socratic Questions"10мин
3.15 More Phrases for Concession and Counter Arguments10мин
3.18 Review Companion Worksheet: How to Negotiate a Win Win10мин
3.23 Quizlet Vocabulary Practice: Purchasing10мин
6 практического упражнения
3.7 Making Concessions10мин
3.10 Maintaining Integrity10мин
3.12 Socratic Questions and Business Integrity Showing6мин
3.14 Persuasive Language-Logic8мин
3.17 Phrases for Concession8мин
3.22 Week 3 Chapter Test12мин
4
Раздел
稽核 Auditing
「你需要什么文件 ?」、「对不起，我没有时间。」这些用语在准备稽核作业时是很普遍听到的。你需有强大权力才可使每人都做到你要求做的事吗? 虽然你没有这权力，但绝对是有能力主导他人。这周结束后，你会辨别五大权力，对积极互动产生影响力，以及使用有目的性意义口吻的字词。 “What documentation do you need?” “I’m sorry, but I don’t have time.” These statements are commonly heard while preparing for an audit. Do you have to have super powers to get everyone to just do what you ask? Although you may not have super powers, you definitely have the power to lead others. After completing this week, you’ll be able to recognize 5 types of power, influence positive interactions, and find words that carry the tone of your intended meaning.
6 видео (всего 32 мин.), 10 материалов для самостоятельного изучения, 6 тестов
6 видео
4.4 Types of Power4мин
4.8 How to Use Different Types of Power4мин
4.12 Speaking Tone5мин
4.17 Writing Tone7мин
4.19 Review: Auditing6мин
10 материала для самостоятельного изучения
4.1 Weekly Goals and Advice From Instructors10мин
4.3 Vocabulary Preview: Auditing10мин
4.5 Auditors and Power Relationships: How Can We Get Along?10мин
4.6 William Ury: "NO Means Yes" ~ Tell that to Your Auditor!10мин
4.9 "Five Ways To Get Anyone To Do Anything"10мин
4.13 Sound of Confidence: Amy Cuddy's Power Poses10мин
4.14 Three Productive Language Choices10мин
4.16 Companion Email for "Writing Tone" Instructional Video: Delay in analytic software launch10мин
Bonus: Super Cool Comparison Tool for Analyzing How Well Your Writing Style Matches Others10мин
4.22 Quizlet Vocabulary Practice: Auditing10мин
5 практического упражнения
4.7 Types of Power8мин
4.11 Using Different Types of Power6мин
4.15 Speaking Tone and Body Language8мин
4.18 Writing Tone6мин
4.21 Week 4 Chapter Test10мин
Преподавателя
Andrea Mürau Haraway
International EducatorArizona State University, Global Launch
Wanda Huber
International EducatorArizona State University Global Launch
Jenny Young
International EducatorArizona State University Global Launch
Beatriz Fuentes-Anderson
International EducatorArizona State University Global Launch
О Arizona State University
Arizona State University has developed a new model for the American Research University, creating an institution that is committed to excellence, access and impact. ASU measures itself by those it includes, not by those it excludes. ASU pursues research that contributes to the public good, and ASU assumes major responsibility for the economic, social and cultural vitality of the communities that surround it.
О специализации ''商务英语课程 Business English'
本专业化课程可作为商务英语导论，你将学到各项主题沟通，例如管理、财务和营销。你也将会写提案、执行摘要和营销数据。你也会学到所需的语言结构来召开会议、达到销售目标、以及和其他企业交易谈判。在总体计划案，你将用英文来应用这些技能来沟通和发表新产品，并确认商务执行部门使用多样化的语言能力工具，可实际运用在商务情境和各种的实用状况。
This Specialization serves as an introduction to Business English, where you will learn to communicate about topics such as management, finance and marketing. You will also write proposals, executive summaries, and marketing materials. You will also learn the necessary language structures to run a meeting, achieve sales, and negotiate other business transactions. In the Capstone Project, you will apply these skills to communicate and launch a new product in English, making sure that business executives have a variety of linguistic tools with practical applications in business scenarios in a variety of functional areas.
Часто задаваемые вопросы
When will I have access to the lectures and assignments?
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.
What will I get if I subscribe to this Specialization?
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
What is the refund policy?
Is financial aid available?
What level of English do I need in order to participate in the course?
This specialization was designed for business professionals and executives with an intermediate level of English. This means you can hold basic conversations in English, you can read, understand, and write simple emails, and you can understand some of what you hear in the English language news.
More specifically, your linguistic competence can be measured by your scores on the TOEFL iBT or IELTS exams. A minimum score of 4 on the IELTS exam or 31 or higher on the TOEFL iBT exam indicate an intermediate level. (Obtaining official test scores is not necessary to participate in the specialization. These scores serve only as a point of reference for learners.)
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