Об этом курсе
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Промежуточный уровень

Прибл. 19 часа на выполнение

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Английский

Субтитры: Английский

100% онлайн

Начните сейчас и учитесь по собственному графику.

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.

Промежуточный уровень

Прибл. 19 часа на выполнение

Предполагаемая нагрузка: 4 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
10 минуты на завершение

Intro

...
1 материал для самостоятельного изучения
1 материал для самостоятельного изучения
Assessment system10мин
3 ч. на завершение

Generating business core idea

Dear student! In this module you will learn how to generate a good business idea for an emerging market. You are going to study the key peculiarities of emerging markets and some clues how to fit them. On completing the module you will be able to define your key products and the customer value, to differentiate between the potential client groups, and to apply strategy fundamentals to your business idea. It is truly contributing if you have your own ideas and ambition to start and run a business in an emerging market. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 видео ((всего 80 мин.)), 2 материалов для самостоятельного изучения, 5 тестов
6 видео
What is so special about emerging markets?14мин
What we sell and what they buy13мин
Who is the client?11мин
Market as the game with (no) rules13мин
Making your business idea great21мин
2 материала для самостоятельного изучения
Additional literature20мин
Additional literature40мин
5 практического упражнения
Emerging and advanced markets6мин
Product value10мин
A B2B client sandwich10мин
Market structure and types12мин
Sun Tsu’s fundamentals12мин
Неделя
2
5 ч. на завершение

Designing your business model

Dear student! In this module you will learn how to design a coherent and strong business model out of a business idea. You are going to study how to segment you potential market and how to establish marketing, distribution and partnerships in order to meet the demands of your target audience. On completing the module you will be able to calculate the potential market size, to pack attractive value into your products and to position them properly. You will learn how to attract agents and partners, how to establish a sustainable value exchange, and how to plan the necessary basic activities. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way! ...
6 видео ((всего 48 мин.)), 2 материалов для самостоятельного изучения, 7 тестов
6 видео
Understanding Potential Market9мин
Packing Value into Products9мин
Contacting Your Clients8мин
Establishing Value Exchange6мин
Planning Activities and Resources5мин
2 материала для самостоятельного изучения
Additional literature20мин
Additional literature40мин
6 практического упражнения
Emerging market’s specific traits4мин
Choosing a target audience4мин
Positioning for emerging markets8мин
Research and promotion15мин
The types of a middleman8мин
Three types of activities12мин
Неделя
3
5 ч. на завершение

Elaborating your value proposition

Dear student! In this module you will learn how to make your offer truly attractive and highly competitive. You are going to study the main factors of competition and the key ideas how to win it. On completing the module you will be able to analyze the competitive environment, to reveal your key competencies, to recognize the market positions with the highest potential, as well as to compose clear commercial offers that make a difference. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
6 видео ((всего 52 мин.)), 2 материалов для самостоятельного изучения, 4 тестов
6 видео
Scanning competitive environment12мин
Analyzing competencies7мин
Understanding clients7мин
Building product/market matrix6мин
Composing commercial offers9мин
2 материала для самостоятельного изучения
Additional literature40мин
Additional literature40мин
3 практического упражнения
Developing the map of competitors40мин
Resources, abilities and connections8мин
A commercial offer structure2мин
Неделя
4
2 ч. на завершение

Choosing and supporting strategies

Dear student! In this module you will learn how to choose and support the strategies for the different aspects of your business. You are going to study the fundamental strategies for finance, marketing, business structure and human resources. On completing the module you will be able to design a congruent set of strategies that can produce synergy. Follow the given examples. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 видео ((всего 36 мин.)), 1 материал для самостоятельного изучения, 5 тестов
5 видео
Marketing strategies9мин
Internal processes strategies6мин
Learning and growth strategies5мин
Finance strategies5мин
1 материал для самостоятельного изучения
Additional literature40мин
5 практического упражнения
Functional strategies9мин
Market entry and competitive strategies21мин
The characteristics of internal processes strategies12мин
Human capital development12мин
Financial system development8мин
Неделя
5
2 ч. на завершение

Business tactics

Dear student! In this module you will learn numerous specific tactics to improve your strategic strength and value. You are going to study the patterns to analyze the business environment and industry, as well as the most efficient ways to attract clients and to compete. On completing the module you will be able to use the opportunities the external forces, to increase the impact upon your industry mates, to succeed in competitive struggle, and to balance marketing and sales function. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 видео ((всего 39 мин.)), 1 материал для самостоятельного изучения, 4 тестов
5 видео
Industry tactics (part 1)6мин
Industry tactics (part 2)6мин
Competitive tactics5мин
Balancing marketing and sales11мин
1 материал для самостоятельного изучения
Additional literature40мин
4 практического упражнения
PESTEL-analysis12мин
Industry value chain and tactics30мин
Competitive struggle tactics12мин
A marketing-sales model and four sales channels12мин
Неделя
6
2 ч. на завершение

Recognizing strategic opportunities

Dear student! In this module you will learn how to recognize and pursue the most prominent strategic opportunities in emerging markets. You are going to study the major ways of business developmentas well as the instruments to analyze the necessary data and decide which way to chose. On completing the module you will be able to use the ideas of corporate and product lifecycles to make proper strategic decisions, to determine the strategic business units and to differentiate their strategies, and to conduct the necessary analysis of the company’s economy. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 видео ((всего 47 мин.)), 5 тестов
5 видео
Business lifecycles9мин
Strategic business units6мин
A strategic view upon business economy8мин
Product lifecycles12мин
5 практического упражнения
Ways to lead the business12мин
The stages of business development18мин
SBUs and strategic architecture15мин
Calculating MPI10мин
The BCG matrix12мин
Неделя
7
2 ч. на завершение

Managing sales in emerging markets

Dear student! In this module you will learn how to build and manage a strong sales system. You are going to study the sales system and its most important parts – the sales strategy, process, metrics, instruments and skills. On completing the module you will be able to analyze your current sales system, to design the necessary target sales system, to measure and to manage the sales process and the results. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 видео ((всего 37 мин.)), 1 материал для самостоятельного изучения, 4 тестов
5 видео
The types of sales6мин
Choosing a proper sales type5мин
Planning sales8мин
Organizing sales7мин
1 материал для самостоятельного изучения
Additional literature40мин
4 практического упражнения
Sales DNA model15мин
Identification of three types of sales21мин
Planning sales techniques25мин
Sales force12мин
Неделя
8
4 ч. на завершение

Strategy implementation

Dear student! In this module you will learn how to establish a coherent strategic process in a company operating in an emerging market. You are going to study the nine steps of the strategic process, the hints and recommendations how to implement them, as well as the typical mistakes on this way. On completing the module you will be able to generate a powerful vision statement and to compose several scenarios to implement it. You will know how to conduct productive strategic sessions, and how to avoid traps and wrong steps as the strategic process goes on. Do your best to apply all the ideas of the module to your business idea, discuss it with your friends and colleagues, do all the tasks, and you will have good progress in your learning. Good luck on this way!...
5 видео ((всего 41 мин.)), 1 материал для самостоятельного изучения, 5 тестов
5 видео
Generating a vision statement8мин
Scenario planning9мин
Organizing strategic sessions6мин
The typical mistakes of strategy implementation8мин
1 материал для самостоятельного изучения
Additional literature20мин
4 практического упражнения
The stages of a strategic management system9мин
Vision statement's functions5мин
Types of scenarios12мин
Strategic sessions6мин
4.8
Рецензии: 19Chevron Right

Лучшие рецензии

автор: EDApr 16th 2019

Excellent research in creating this course. The material is detailed and extensive. Not at all an easy task to complete

автор: CCJun 18th 2018

One of Difficult and Amazing courses I have gone though. Highly Knowledgeable.

Преподаватели

Avatar

Mikhail Plotnikov

Professor
Department of General and Strategic Management

О Национальный исследовательский университет "Высшая школа экономики"

National Research University - Higher School of Economics (HSE) is one of the top research universities in Russia. Established in 1992 to promote new research and teaching in economics and related disciplines, it now offers programs at all levels of university education across an extraordinary range of fields of study including business, sociology, cultural studies, philosophy, political science, international relations, law, Asian studies, media and communicamathematics, engineering, and more. Learn more on www.hse.ru...

Часто задаваемые вопросы

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Оплатив сертификацию, вы получите доступ ко всем материалам курса, включая оцениваемые задания. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

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