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Вернуться к The Business of Social

Отзывы учащихся о курсе The Business of Social от партнера Северо-Западный университет

Оценки: 770
Рецензии: 107

О курсе

In a 2014 study of CEOs and CMOs, IBM found 63% wanted social strategies which generate business metrics while only 20% of businesses worldwide actually have them. This means strategies which not only grow your company’s social footprint but link to your sales and marketing systems. With this critical linkage, your social and mobile strategies will provide you with the ability to engage consumers at a 1-to-1 level and measure your social investments in terms of costs, revenues, profits and ROI. In this fifth MOOC of the Social Marketing Specialization - "The Business of Social" - you will learn how to transform your organization's social marketing from an untracked investment to an integral part of your company’s marketing strategy. You will learn the legal considerations involved as well as proven performance metrics and management tactics for success. Additional MOOC 5 faculty include: * Rich Gordon (Professor & Director of Digital Innovation, Medill, Northwestern) * Tom Collinger (Executive Director Spiegel Research Center and Senior Director Distance Learning, Medill Integrated Marketing Communications, Northwestern) * Seth Redmore (CMO, Lexalytics, Inc.) * Jeff Davidoff (CMO, Donuts.Domains) * Matt Krull (Business Unit Executive, IBM Security) * Frank Mulhern (Associate Dean, Department Chair, and Professor, Integrated Marketing Communications, Northwestern)...

Лучшие рецензии


17 окт. 2017 г.

Great final course before the capstone to pull all the theory and tools together for justifying the social marketing strategy and tactics. Budgeting and testing frameworks were excellent. Outstanding.


1 мая 2017 г.

Excellent Course to finalize the specialization, It was interesting all the different approaches regarding the way how security, budgeting and other strategies works in the Social Landscape

Фильтр по:

26–50 из 105 отзывов о курсе The Business of Social

автор: Herman d P

23 сент. 2017 г.

Very useful as a wrap-up in combination with business insights including financial aspects.

автор: Marco

14 мар. 2016 г.

I've really enjoyed taking this course and I've learnt a lot of very valuable lessons.

автор: Gabriel G

10 февр. 2016 г.

you can really learn a lot of social media and digital marketing with all this courses

автор: Rukkiya B

19 апр. 2021 г.

I learned lot of things in this course, Thanks Coursera to giving us an oppurtunity

автор: Learn F

19 сент. 2017 г.

The best for anyone who wants to truly understand what social media really is.

автор: Silvana B

16 нояб. 2016 г.

Fantastic! Content very well prepared and shown in a clear and didactic way.

автор: Osama A

18 апр. 2017 г.

Day by day my knowledge growing with this amazing science, thanks a lot.

автор: Jovanka R

20 июля 2021 г.

I like it. I learn so many things about the business of social.

автор: Ajay S

10 авг. 2020 г.

Excellent program. It has helped launch me into a new career.


6 сент. 2020 г.

I am very very thankful to you for teaching me this subject.

автор: FOTO H K

26 янв. 2016 г.

un cours tres important. et je trouve que c'est trop court.

автор: Tan Y Q

13 сент. 2021 г.

Fantastic course with really up to date information

автор: sneha k

8 дек. 2020 г.

Helps to develop your social media marketing skills

автор: Jose J M

18 нояб. 2018 г.

A very good course and with updated content

автор: Ekaterina S

6 июля 2017 г.


автор: ONUR C S

16 июня 2019 г.



автор: Hamdy R M M G

29 мар. 2018 г.

great content with new great information

автор: John W

7 янв. 2017 г.

High quality content and presentation.

автор: Lisa S

4 сент. 2016 г.

All these courses have been wonderful!

автор: Cindy

22 февр. 2021 г.

Wonderful courses. I enjoyed them.

автор: Violet Z

11 июня 2016 г.

Excellent and practical approach!

автор: Samantha M

28 окт. 2019 г.

Very practical hands on course

автор: Jaydon

20 февр. 2019 г.

Really good course i have had

автор: Mark B

28 авг. 2017 г.

Excellent and so practical!

автор: Juan A R P

23 мая 2016 г.

This was a fantastic Course