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Вернуться к Business Model Innovation

Отзывы учащихся о курсе Business Model Innovation от партнера Высшая коммерческая школа HEC в Париже

Оценки: 453
Рецензии: 145

О курсе

Innovation goes beyond technology, products and processes. The new competitive landscape requires another, more holistic and strategic perspective, based on the concept of business models. This course gives you access to the Odyssey 3.14 approach, a pioneering framework that will help you invent or reinvent business models. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has proven to be a very valuable methodology for start-up entrepreneurs, business unit managers and intrapreneurs alike. It offers a practical and highly effective framework and toolbox to create, invent or reinvent business models in a very disciplined way. The approach starts with a deep dive into the 3 pillars of the business model: - The value proposition (who are our customers and what are we offering them?) - The value architecture (how are we organized in order to deliver this value proposition to our customers in due time) - The profit equation (how the alignment between the first 2 pillars generates a profit) 14 directions are then explored in order to invent or reinvent a business model. Examples of the directions include “reducing clients overall costs”, “modifying the revenue stream”, “introducing a third party”, “eliminating a step in the value chain”, and “exploring new resources”. Illustrated by numerous examples, both iconic (Ikea, Tetra Pack, Grameen Bank…) and more recent (Airbnb, Zopa, Drive Now…), these directions stimulate your creativity to rigorously explore all possible innovation paths. Innovation becomes an adventure, an odyssey… hence the name of the approach! Odyssey 3.14 is the result of over 15 years of research, consulting and teaching. Over 150 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. This course is a part of the MSIE program at HEC. If you liked it, do not hesitate to consult the other courses of the program....

Лучшие рецензии


10 июня 2021 г.

This course assisted me greatly innovate an idea in the renewable energy production process, the innovation is currently being tested in Kenya after it was selected for funding.

Warm regards


11 нояб. 2020 г.

I really loved! The method is amazing, I am looking forward to use it in my company. I am just missing a cmplete report, or material that I can print and have in hands with all the content .

Фильтр по:

51–75 из 141 отзывов о курсе Business Model Innovation

автор: Alejandro P

4 окт. 2020 г.

Nice curse with nice teachers. So well explained. I have extended my entrepreneurship and innovation knowledge

автор: Thomas P

15 нояб. 2021 г.

N​ice intro to business models. Covers a large range of different business models and tools to assess them.

автор: Annissa G

19 апр. 2022 г.

For someone who was not trained in business, this course is quite easy to understand and easy to follow

автор: Julien M

9 февр. 2021 г.

Really good stuff , high quality comparing to what I found on the subject. thank you very to HEC team.

автор: demetris

17 мая 2020 г.

Excellent course, great material, outstanding. delivery and training material. Highly recommended

автор: Irfan N

12 сент. 2020 г.

Brilliant Program and a lot of of meaningful insight to know how the business innovation works!

автор: Vishwanath G

22 нояб. 2020 г.

I like this Course and I feel that it will really help me to become a successful enterprenuer

автор: Mathieu

30 июня 2020 г.

Very informative

Great content and assignments

Very impressed by the quality of the course

автор: Laurence K

8 июня 2017 г.

vraiment intéressant. permet une approche structurée d'un pivot sur son business model

автор: Daniel J S

12 окт. 2020 г.

I liked the course and finished all the requirements. However I cannot my certificate

автор: LISO Q

1 дек. 2016 г.

Very good examples throughout the course : JCDecaux, the Spanish theatre, Michelin...

автор: Gonzalo A B

7 мар. 2022 г.

Very detailed, super applicable which the right balance between theory and practice!

автор: FAJAR S A P

30 окт. 2020 г.

Great course with a lot of explanations, examples, and provocative model. Thank you!

автор: Guillermo L

24 мая 2018 г.

Excellent! Great!

If you are a enterpeneur seaching for new bussines, it is a must!

автор: Zola

16 нояб. 2020 г.

Very helpful course, great insight about business model and how to create your own

автор: Eliza A Y W

8 мар. 2021 г.

This course help your to rethinking the business model that address your needs!

автор: Prajjwal D

24 авг. 2020 г.

Excellent course for learning Business model basics and furthermore to that.


2 авг. 2020 г.

Thanks to the two teachers ! The course was illustrated with great examples

автор: Rosimar S

29 июня 2020 г.

very well structured with a lot of gain for this field. strongly recommend.

автор: Jean-Marie G

31 мая 2020 г.

Very inspiring yet pragmatic course. I strongly recommend this course !!!

автор: Ronald I W

15 февр. 2017 г.

Excellent and interesting course. Very well put together and presented.

автор: Samar J

24 нояб. 2020 г.

Very well structured course giving more insights of business modeling.

автор: Olivier G

24 дек. 2017 г.

MOOC est très intéressant et clair. Approche pragmatique et efficace.

автор: Roy K

8 июня 2016 г.

Très intéressant. Mais les devoirs à rendre sont longs à effectuer.

автор: Pranav T

1 нояб. 2019 г.

This is a must course for any one who wants to build a better co.