Об этом курсе
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This course gives you access to Odyssey 3.14 - an original approach developed to help you invent or reinvent a business model. This highly innovative approach has been developed by Laurence Lehmann-Ortega and Hélène Musikas and has been shown to be very effective. It is taught to top executives, entrepreneurs, and HEC students. You will learn about the concept and tools that combine innovation and strategy. Starting with the 3 pillars that make up the core business model, this approach recommends 14 directions to consider in order to invent or reinvent the business model. Whether you are a graduate student, an executive or an entrepreneur, you will learn from examples and from your peers how to challenge your views in order to be innovative and come up with new ideas. Odyssey 3.14 is the result of over ten years of research, consulting and teaching. Over 100 companies that have successfully invented or reinvented their business model have been thoroughly analyzed and will inspire you to develop your own new, innovative business model. At the end of the course, you will be able to : • Define what a business model is and how it relates to other the tools and frameworks in strategy • Understand the 3 components of the business model and how they are linked • Remember the 14 directions in which to explore and imagine a new business model • Understand the Odyssey 3.14 global approach, which means being able to apply this approach to any industry...
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
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Предполагаемая нагрузка: 5 weeks of study, 1-2 hours/week

Прибл. 16 ч. на завершение
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English

Субтитры: English, Spanish, French

Приобретаемые навыки

Strategic ManagementBusiness ModelBusiness ModelingBusiness Strategy
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Clock

Предполагаемая нагрузка: 5 weeks of study, 1-2 hours/week

Прибл. 16 ч. на завершение
Comment Dots

English

Субтитры: English, Spanish, French

Программа курса: что вы изучите

1

Раздел
Clock
2 ч. на завершение

Introduction to business model innovation

Welcome to Odyssey 3.14! This introductory module aims at familiarizing you with innovation and business models. It will also give you an overview of the course and of your assignments....
Reading
4 видео (всего 19 мин.), 6 материалов для самостоятельного изучения, 4 тестов
Video4 видео
Learning methods and outcomes3мин
The 3 components of a business model5мин
Business model vs. strategy5мин
Reading6 материала для самостоятельного изучения
About this lesson2мин
Important Tips on Learning Together3мин
About this lesson10мин
What you need to know about assignments3мин
About this lesson10мин
About this case study10мин
Quiz4 практического упражнения
Module 1 Lesson 1- Practice Quiz10мин
Module 1 Lesson 3 - Practice Quiz10мин
Case study: Michelin - Graded Quiz40мин
Module 1 - Graded Quiz20мин

2

Раздел
Clock
4 ч. на завершение

The 3 components of a business model

This module describes in details the 3 components of the business model, which is the basis for the Odyssey 3.14 approach...
Reading
9 видео (всего 52 мин.), 4 материалов для самостоятельного изучения, 5 тестов
Video9 видео
VP: price and perceived value6мин
VP: detailed examples of game changing VP7мин
VP: the value curve5мин
VP: the value curve in practice3мин
VA: The value chain5мин
VA: The extended value chain6мин
VA: Distinctive resources and competencies5мин
Profit equation7мин
Reading4 материала для самостоятельного изучения
About this lesson10мин
About this lesson10мин
About this lesson10мин
Further reading: 20 additional examples to inspire you10мин
Quiz4 практического упражнения
Module 2 Lesson 1 - Practice Quiz10мин
Module 2 Lesson 2 - Practice Quiz10мин
Module 2 Lesson 3 - Practice Quiz10мин
Module 2 - Graded Quiz20мин

3

Раздел
Clock
2 ч. на завершение

14 directions: 7 directions on the value proposition side

This module explores the 7 directions on the value proposition side of the business model. Those are the 7 first directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 видео (всего 50 мин.), 1 материал для самостоятельного изучения, 3 тестов
Video8 видео
Direction 1: reduce client price5мин
Direction 2: reduce clients's hassle8мин
Direction 3: look for non-clients5мин
Direction 4: introduce more functionality or more emotion5мин
Direction 5: search other segments4мин
Direction 6: anticipate trends6мин
Direction 7: modify the revenue stream7мин
Reading1 материал для самостоятельного изучения
About this lesson10мин
Quiz3 практического упражнения
Module 3 Lesson 1 - Practice Quiz10мин
Module 3 Lesson 2 - Practice Quiz10мин
Module 3 - Graded Quiz20мин

4

Раздел
Clock
2 ч. на завершение

14 directions: 7 directions on the value architecture side

This module explores the 7 directions on the value architecture side of the business model. Those are the 7 last directions out of the 14 directions of the Odyssey 3.14 approach. Each direction will be illustrated by several real life examples....
Reading
8 видео (всего 45 мин.), 3 материалов для самостоятельного изучения, 3 тестов
Video8 видео
Direction 9: modify one or several steps in the value chain5мин
Direction 10: eliminate or add a step in the value chain7мин
Direction 11 Leverage strategic ressources5мин
Direction 12: associate with competitors4мин
Direction 13: identify supplementors4мин
Direction 14: find new resources4мин
Summary of the 14 directions6мин
Reading3 материала для самостоятельного изучения
About this lesson10мин
Summary of the 14 directions10мин
Questions to consider to explore each direction10мин
Quiz3 практического упражнения
Module 4 Lesson 1 - Practice Quiz10мин
Module 4 Lesson 2 - Practice Quiz10мин
Module 4 - Graded Quiz18мин

Преподавателя

Laurence Lehmann-Ortega

Affiliate Professor
Strategy and Business Policy

Hélène Musikas

Affiliate Professor
Strategy and Business Policy

О HEC Paris

HEC Paris, founded in 1881 by the Paris Chamber of Commerce and Industry, is one of France’s oldest elite higher education Grandes Ecoles. Throughout its 130-year history, HEC Paris has consistently attracted individuals highly capable and talented, innovative and entrepreneurial, ambitious and open-minded, capable of becoming architects of a responsible world. What makes HEC unique is its conviction shared by the HEC community: knowledge determines the freedom and entrepreneurship required for a better world....

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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