Об этом курсе: The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business. Course Learning Objectives • Use appropriate vocabulary to write a mini business plan • Communicate a business plan orally in an organized and engaging presentation
Автор: University of Washington
Преподаватели: Richard Moore, Extension Lecturer, International & English Language Programs
UW Educational Outreach
Преподаватели: Daphne Mackey, Extension Lecturer, International & English Language Programs
UW Educational Outreach
| Основные сведения | Курс 5 из 5 — Business English Communication Skills Specialization |
| Уровень | Учащийся среднего уровня |
| Выполнение | 7 weeks of study, 3-5 hours/week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Week 1: Introduction to Capstone Project
In Week 1, we will review some of the content from previous Business English courses. We will also introduce what you need to do to finish the Capstone project.
2 видео, 4 материала для самостоятельного изучения, 1 тренировочный тест
- Видео: Video: Choosing a Product or Service
- Reading: Read Me: Capstone Expectations
- Reading: Read Me: Grading
- Reading: Three Seattle Startups
- Practice Quiz: Three Seattle Startups
- Reading: Websites: Choosing a Product or Service
- Discussion Prompt: Discussion: Milestone 1: Introduce Yourself, Your Product or Service
НЕДЕЛЯ 2
Week 2: Describing Company and Product or Service
In Week 2, you will review how to describe a product or service, how to introduce yourself in networking, and complete a peer review assignment.
10 видео, 1 материал для самостоятельного изучения, 1 тренировочный тест
- Видео: Video: Example of Networking Introductions
- Practice Quiz: Networking Examples
- Reading: Useful Language
- Discussion Prompt: Discussion: Milestone 2: Describing your Company, Product, or Service
- Видео: Video: Describing Your Job, Part 1
- Видео: Video: Describing Your Job, Part 2
- Видео: Video: Describing Services, Part 1
- Видео: Video: Edgewater Hotel Interview
- Видео: Video: Describing Services, Part 2
- Видео: Video: Comparing Services, Part 1
- Видео: Video: Comparing a Service Scenario
- Видео: Video: Comparing Services, Part 2
Оцениваемый: Your Networking Introduction
НЕДЕЛЯ 3
Week 3: Business Plans
In Week 3, we will review business plans and then introduce you to the concept of a mini-business plan for your final project.
4 видео, 3 материала для самостоятельного изучения
- Видео: Video: Creating a Set of Presentation Slides for Capstone
- Reading: Resource: Examples of Mini-Business Plans I
- Reading: Resource: Outline of a Mini-Business Plan
- Reading: Resource: Other Information about Business Plans
- Discussion Prompt: Mini Business Plan Outline I
- Видео: Video: Slides
- Видео: Video: Giving Effective Presentations
Оцениваемый: Milestone 3: Presentation Slides
НЕДЕЛЯ 4
Week 4: Marketing Ideas
In Week 4, you will go over marketing ideas financial vocabulary, and review lectures on making presentations.
10 видео, 2 материала для самостоятельного изучения
- Видео: Video: Financial Information
- Reading: Resource: Basic Marketing and Financial Vocabulary
- Reading: Resource: Outline of a Mini-Business Plan II
- Discussion Prompt: Discussion: Milestone 4 Marketing, Price, and Investment
- Видео: Video: Reporting Information
- Видео: Video: Expressing Dollars and Cents
- Видео: Describing Data
- Видео: Video: Referring to Data and Visuals
- Видео: Video: Introduce and Explain Relevance of Visuals
- Видео: Challenges in Visual Descriptions
- Видео: Using Large Numbers
- Видео: Introduction to Trends
НЕДЕЛЯ 5
Week 5: Being Persuasive
In Week 5, we will review lectures on being persuasive and you will complete a rough raft of your mini business plan.
10 видео, 1 материал для самостоятельного изучения
- Reading: Useful Language for Persuasion
- Видео: Video: Writing Your First Draft of a Mini Business Plan
- Discussion Prompt: Discussion: Milestone 5: First Draft of Your Mini Business Plan
- Видео: Video: Organization of Written Proposals
- Видео: Video: Language of Proposals
- Видео: Video: Improving Proposals
- Видео: Video: Describing Services, Part 1
- Видео: Video: Edgewater Interview
- Видео: Video: Describing Services, Part 2
- Видео: Video: Negotiation Language
- Видео: Video: Introduction to Persuasive Language
Оцениваемый: Milestone 5: First Draft of Your Mini Business Plan
НЕДЕЛЯ 6
Week 6: Short Pitch and Rough Presentation
In Week 6, you will get an introduction to making short pitches and presentations and then review examples before making your first practice pitch. You will also be given a chance to review past lectures on presentations.
8 видео, 2 материала для самостоятельного изучения
- Reading: Examples of Elevator Pitches
- Reading: Useful Language: Hooks
- Discussion Prompt: Rough Presentation
- Видео: Video: A Bad Presentation and a Good Presentation
- Видео: Video: What Makes a Good Presentation, Part 1
- Видео: Video: What Makes a Good Presentation, Part 2
- Видео: Video: Transitions and Conclusions
- Видео: Video: Taking Questions Scenario, Part 1
- Видео: Video: Answering Questions
- Видео: Video: Taking Questions Scenario, Part 2
Оцениваемый: Rough Presentation
НЕДЕЛЯ 7
Week 7: Final Mini Business Plan and Presentation
In your final week of Capstone, you will polish your final mini business plan and presentation. You will review and be reviewed by your colleagues for your certificate.
2 видео, 1 материал для самостоятельного изучения
- Reading: Final Project Checklist
- Discussion Prompt: Milestone 7 Discussion: Final Project Submission
- Видео: Video: Farewell and Congratulations
Оцениваемый: Milestone 7: Final Mini Business Plan and Presentation
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Авторы
University of Washington
Founded in 1861, the University of Washington is one of the oldest state-supported institutions of higher education on the West Coast and is one of the preeminent research universities in the world.
Стоимость
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Рейтинги и отзывы
My name is Jose Antonio from Brazil. I am looking for a new Data Scientist career (https://www.linkedin.com/in/joseantonio11)
I did this course to complete my CV in English to the area of Data Science.
The course was excellent and the classes well taught by teachers.
Congratulations to Coursera team and Instructors.
Regards.
Jose Antonio.
I would like to share my experience about this specialization with you, because I really feel that I improved a lot after take all these courses offered and receive this specialization certificate. If you are looking to take a next level in your career I recommend you to take these courses I don't think you will ever regret that.
Spontaneously: Great experience !
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I'd like to thank the team for creating this great course-series. It's been a great experience and I'd appreciate a follow up. The material was great, the assignments and lessons were interesting and were taken from real-life situations. Thanks!