Об этом курсе
4.2
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Remember to get your voucher before starting the course to earn your Brightline™ Initiative certificate using this link: https://www.coursera.org/voucher/brightline In today’s competitive business environment, organizations are facing unprecedented levels of change and disruption. Only 1 out of 10 executives based on a global survey admit that their organizations successfully deliver all of their strategic initiatives. This course will help you as a leader of your organization to bridge the costly and wasteful gap between strategy design and delivery. You will learn how external and internal factors impact the organizations’ capability to implement strategies. You will understand Brightline’s 10 Guiding Principles and see how these can help bridge the strategy-implementation gap based on real-world examples from the profit-, non-profit- and government sectors. We bring you interviews from global leaders and experts to share their experiences and examples in strategy implementation. You will also analyze a fictional case and create a strategic action plan following the Brightline’s 10 Guiding Principles. After completing this course, you will comprehend how the 10 Guiding Principles can address and resolve your organization’s challenges to successfully achieve its strategic goals....
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Intermediate Level

Промежуточный уровень

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Approx. 13 hours to complete

Предполагаемая нагрузка: Five weeks of study, 2-3 hours per week...
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English

Субтитры: English...
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Approx. 13 hours to complete

Предполагаемая нагрузка: Five weeks of study, 2-3 hours per week...
Comment Dots

English

Субтитры: English...

Программа курса: что вы изучите

Week
1
Clock
3 ч. на завершение

Module 1: The Gap between Strategy Design and Strategy Delivery

Welcome to the first week of the course! Get started by reviewing your learning objectives for this module and some helpful "housekeeping" information about the course. Then we will dive into learning about the gap between strategy design and delivery. Let's get started!...
Reading
11 видео (всего 53 мин.), 14 материалов для самостоятельного изучения, 1 тест
Video11 видео
Welcome to Module 1!3мин
Why Organizations Fail to Meet their Strategic Objectives4мин
Blackberry: A Case-Study in Disruption2мин
Factors Contributing to the Gap4мин
Are You Asking the Right Questions? By TED and Brightline1мин
Characterizing the Gap2мин
Netflix and Blockbuster: A Case-Study in Disruption4мин
Singapore: Transforming Itself into a Global Economic Hub3мин
Jeroen Tas, Royal Philips10мин
Haiyan Wang, China India Institute11мин
Reading14 материала для самостоятельного изучения
Meet the Course Facilitator1мин
Take This Survey!5мин
Recommendations for Success4мин
Navigating and Getting Help4мин
Time Commitment2мин
To Earn a Free Certificate1мин
Honor Code10мин
Discussion Forums2мин
Social Media1мин
Meet Jeroen Tas and Haiyan Wang1мин
Your Strategy Has to Be Flexible — But So Does Your Execution15мин
OPTIONAL READING: CEOs Should Stop Thinking that Execution is Somebody Else's Job; It Is Theirs10мин
OPTIONAL READING: Ten Questions to Help You Turn Strategy Into Reality10мин
Module 1 Wrap Up1мин
Quiz1 практическое упражнение
Test Your Understanding15мин
Week
2
Clock
3 ч. на завершение

Module 2: Brightline Guiding Principles 1, 2, 3 and 4

Welcome to the second week of the course! This week we are diving in to the Guiding Principles. Please review your learning objectives for this week and then let's get started!...
Reading
15 видео (всего 64 мин.), 7 материалов для самостоятельного изучения, 1 тест
Video15 видео
NASA: Guiding Principle 1 in Action4мин
Guiding Principle #1 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 22мин
Saudi Telecom Company: Guiding Principle 2 in Action3мин
Guiding Principle #2 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 33мин
American Red Cross: Guiding Principle 3 in Action2мин
Guiding Principle #3 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 42мин
Amazon: Guiding Principle 4 in Action3мин
Guiding Principle #4 by TED and Brightline1мин
Roger Martin, Rotman School of Management12мин
Dina Matta, ING Bank11мин
Executives at Saudi Telecom Company (STC)8мин
Reading7 материала для самостоятельного изучения
Welcome to Module 2!2мин
Why Brightline's 10 Guiding Principles are Important3мин
Meet Roger Martin, Dina Matta and Saudi Telecom Company1мин
Executives Fail to Execute Strategy Because They’re Too Internally Focused10мин
OPTIONAL READING: Smart Leaders Focus on Execution First and Strategy Second10мин
OPTIONAL READING: Execution Is a People Problem, Not a Strategy Problem10мин
Module 2 Wrap Up2мин
Quiz1 практическое упражнение
Test your Understanding15мин
Week
3
Clock
2 ч. на завершение

Module 3: Brightline Guiding Principles 5, 6 and 7

Well done for making it to the third week of the course! This week we are continuing our journey through the Guiding Principles. Let's keep the momentum going! ...
Reading
12 видео (всего 57 мин.), 6 материалов для самостоятельного изучения, 1 тест
Video12 видео
ING Bank: Guiding Principle 5 Action4мин
Guiding Principle #5 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 62мин
NHS Connecting for Health: Guiding Principle 6 in Action3мин
Guiding Principle #6 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 73мин
Spotify: Guiding Principle 7 in Action3мин
Guiding Principle #7 by TED and Brightline1мин
Rita McGrath, Columbia Business School8мин
Martin Reeves, BCG Henderson Institute14мин
Vijay Govindarajan, Dartmouth College8мин
Reading6 материала для самостоятельного изучения
Welcome to Module 3!2мин
Meet Rita McGrath, Martin Reeves and Vijay Govindarajan1мин
3 Changes Retailers Need to Make to Survive15мин
OPTIONAL READING: The Stretch Goal Paradox10мин
OPTIONAL READING: Closing the Strategy-Execution Gap Means Focusing on What Employees Think, Not What They Do10мин
Module 3 Wrap Up1мин
Quiz1 практическое упражнение
Test your Understanding15мин
Week
4
Clock
2 ч. на завершение

Module 4: Brightline Guiding Principles 8, 9 and 10

Well done! You've made it to the fourth week of the course. This week we finish learning about the remaining Guiding Principles. Keep up the good work!...
Reading
12 видео (всего 55 мин.), 6 материалов для самостоятельного изучения, 1 тест
Video12 видео
Bill and Melinda Gates Foundation: Guiding Principle 8 in Action4мин
Guiding Principle #8 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 93мин
Pixar Animation Studios, Tencent, Xiaomi: Guiding Principle 9 in Action4мин
Guiding Principle #9 by TED and Brightline1мин
Understanding Brightline's Guiding Principle 102мин
Google, Campbell Soup Co., Pepsi Co.: Guiding Principle 10 in Action3мин
Guiding Principle #10 by TED and Brightline1мин
Mark Langley and Cindy Anderson, Project Management Institute (PMI)11мин
Tendayi Viki, Benneli Jacobs and Company8мин
Perry Keenan, The Boston Consulting Group (BCG)9мин
Reading6 материала для самостоятельного изучения
Welcome to Module 4!2мин
Meet Mark Langley, Cindy Anderson, Tendayi Viki, and Perry Keenan1мин
Your Strategy Should Be a Hypothesis You Constantly Adjust15мин
OPTIONAL READING: Strategic Agility, the Netflix Way10мин
OPTIONAL READING: A Way to Assess and Prioritize Your Change Efforts10мин
Module 4 Wrap Up2мин
Quiz1 практическое упражнение
Test your Understanding15мин

Преподаватель

Ricardo Viana Vargas

Executive Director

О Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery....

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

  • Brightline’s core mission is to promote awareness of the gap between strategy design and delivery, and to encourage discussion of the practical ways to mitigate it. Brightline aims to empower leaders around the world to better guide lead their organizations through change.

  • This course is for CXOs and other senior executives, regardless of industry or geography. Whether your leadership experience comes from a large for-profit, government or not-for-profit organization, the course is meant to help you structure your organization’s strategy challenges within a framework that could help you practically address those challenges. (Brightline's 10 Guiding Principles).

  • This course will best serve individuals who are or have been responsible for strategy implementation within a large-scale organization. Having a firm understanding and real-world experience as to how organizations manage people, resources and time in strategic initiatives, will greatly benefit you.

  • 1. Understand why organizations are being disrupted and the reasons why the strategy-implementation gap exists.

    2. Identify external and internal forces that may impact an organization's ability to execute its strategies.

    3. Comprehend and conceptualize the Brightline's 10 Guiding Principles.

    4. Identify and analyze problems related to your and/or other organizations' ability to execute strategies.

    5. Apply the Brightline's 10 Guiding Principles to address strategy implementation challenges.

    6. Strengthen core competences to successfully deliver strategic initiatives.

  • No. Brightline does not prescribe a specific framework to implement the designed strategy. This course offers a set of guiding principles that overarch the use of any desired methodology or framework.

  • The course is self-paced but structured to be 5 weeks in length, requiring about 2-3 hours per week.

  • Yes! For a limited time, Brightline is sponsoring participation in this course. Please register at https://www.coursera.org/voucher/brightline to receive your voucher.

  • Yes! But be sure to follow the link above to activate your voucher. Upon successful completion of the course, your electronic Brightline™ Initiative/Coursera certificate will be added to your Coursera accomplishments page - from there, you can print your certificate or add it to your LinkedIn profile.

  • Don’t worry, Coursera will refund your payment in full. Please refer to the following article (https://learner.coursera.help/hc/articles/209819043) to claim your refund.

  • Please visit the Learner Help Center (https://learner.coursera.help/hc/en-us) for 24/7 support.

  • Not a problem – the course is self-paced. We recommend that you complete the course within 5 weeks, but you won’t be penalized for missing deadlines as long as you earn your certificate within 180 days. However, you might not get enough peer reviews on peer-reviewed assignments if you submit them late.

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