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Вернуться к Branding and Customer Experience

Отзывы учащихся о курсе Branding and Customer Experience от партнера Международная бизнес-школа IE

Оценки: 346
Рецензии: 87

О курсе

Whether students come from a Branding or a Customer Experience background or perspective, this course will explore the synergies between and the intersection of the two sets of activities. While there are different approaches to defining a branding strategy, a branding project’s implementation impacts many departments and their customer-facing activities. In this sense, it’s essential to understand branding efforts in the context of Customer Experience. In this course, we will use a framework - adapted from Customer Journey Mapping - for focusing and organizing students' thinking about the operational implications of their branding projects. Through the framework, we will derive an operational language for aligning activities and measuring impacts across multiple departments and the customer touch points they manage....

Лучшие рецензии


16 февр. 2019 г.

El curso está muy bien estructurado, además los vídeos explicativos y los artículos que contiene son muy útiles y ayudan a comprender el contenido del curso de manera sencilla y amena.


24 мая 2020 г.

I am so glad I did this course! The information is 100% useful for my daily marketing activities. Michael Thompson is an excellent professor. The videos are concise and effective.

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76–88 из 88 отзывов о курсе Branding and Customer Experience

автор: Sayanna D

28 апр. 2020 г.

i found it very useful. thank u :)

автор: Md. M H

11 сент. 2019 г.

Great course !


21 февр. 2022 г.


автор: Mohammad

26 сент. 2021 г.


автор: Laura G

10 июля 2021 г.

I enjoyed some parts of the course while others were a bit a repetition of things I have done in the past (and so I have found them quite boring). The guest interviews were great and the readings were interesting. Some of the videos were too short and fragmented making following the discussion a bit difficult. The assignments were a great way to practice the content covered during class.

автор: Shweta D

9 авг. 2020 г.

It was ok because all the videos were recorded.

No live thing at all.

I just want to suggest that please come with live online programs also.

Thanks, Coursera for helping me.


автор: Campanale S

16 мая 2020 г.

Interesting course, but I would have preferred more and more complicated assignments.


23 дек. 2020 г.

No lo quiero tomar porque es en Inglés, soolo quiero cursos en espanol

автор: Nilsa G

8 апр. 2020 г.

Buen dia:

el curso es bueno y solicite ayuda económica la cual fué aproada, sin embargo toda la información se encuentra en inglés y para mí que no manejo bien el idioma es complejo estudiarlo en otro idioma diferente al español. Agradezco dar de baja.

автор: John A

31 дек. 2019 г.

Why do I have to wait days for peers to review my assignments. its not fair

автор: Leonardo G D A

24 июня 2021 г.

The theacher was a little bored. But, the subject is interesting!

автор: Norah A A

25 мар. 2022 г.

It wasn't as intresting as I wished.

автор: Suvid S

6 мая 2019 г.

Please don't get me wrong, Professor Thompson is an excellent professor and the knowledge in the videos will always help and guide me on customer experience projects and alignment of CX and Brand Management department. The assignment reviews system is highly ambiguous and they don't know what they want. Every time a new query on answers is generated means you can never improve, next time the ones which u initially got right will be marked zero and you will be left for next attempt.

If you're from India, even the Chartered Accountancy course is more liberal and realistic in marking. Now decide.