Apr 20, 2020
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
Apr 14, 2020
well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.
автор: Victor B•
Apr 13, 2020
Great course. I really liked the structure of the modules and how they were illustrated with real interviews with professionals of different businesses. The professor did a great job building the program in a way that every module supports each other and at the end you see how the whole course makes a lot of sense together.
автор: Akbar Q•
Jun 10, 2020
This Course on Brand Management has given me insights about all it's dimensions. Mr. Nader Tavassoli has been a great instructor and have given some of the best knowledge. Really hope and wish to meet him to thank him personally. Also Coursera has been a great platform for students like me to gain knew knowledge and skills.
автор: Zsarina M A S•
May 20, 2020
I really enjoyed the course because of the obvious expertise and entertaining delivery of the instructor, the variety of business cases shared in this course which cited best practices and past mistakes of several organisations, and the practical interviews the professor conducted with key people from different industries.
автор: Nikolas M•
Oct 15, 2019
Insightful, Inspiring and Actionable. I really enjoyed the course by Nader Tavassoli and it provided a lot of value to me. I'll constantly come back to the course in order to look up the various concepts taught and I have the feeling that it will serve me a lot on my way to becoming a branding expert. Thanks a lot Nader!
автор: Diego M•
Jun 02, 2020
This course has been really inspiring, sometimes coming from a sales background narrow our focus only about sales volume. It's not wrong but it limits our business in the market. To make a business succeed we have to invest in people. Employees and customer play a crucial role and often companies take it for granted.
автор: Owen S•
Apr 27, 2020
This course is one of the best course i have ever taken. This MOOC change my perception about brands and the Lecturer explain everything well with the real life examples. I learned about how important the power of brands and the base of developing brands itself. It's an honor to be able to take this course. Thank you
автор: Sanjeev A•
Nov 16, 2019
Amazing course by Dr Nader Tavassoli. I must appreciate his command on the subject and style of articulating. He made it very easy to understand the concepts which were unknown to me. This course gave me a great new perspective to look at brands. The principles, examples, flow, articulation - excellent work Dr Nader.
автор: Natalia M L•
Jul 07, 2020
I highly recommend this course for any professional in business administration, communications and marketing who wants to go in depth in a different perspective of brand management. I consider that the methodology, examples and exercises were very helpful. Also, professor Tavalossi gives very clear explanations.
автор: �Avishek P•
Jun 15, 2020
An informative course on Brand Management brought to us by Prof. Nader Tavassoli of The London Business School. It is a great MOOC with really interesting assignments and quizzes; not only are the videos resourceful but also researching for the assignments give a clearer understanding of each concept and topic.
автор: Premsiri T•
May 11, 2020
This course has been an amazing journey through my quarantine time from COVID-19. I did not expect the MOOC would be so informative, interesting and fun at the same time. I had learned a lot about brand management from scratch. Thanks to Professor Nader Tavassoli and Coursera platform for this awesome course!
автор: Pradeep K D•
Jun 16, 2020
It was great learning in last 5 weeks and learnt so much about actual marketing of 21st century. But highlight of the course is Mr. Nader Tavassoli, they way he explained the various concepts and his command over the subject was impalpable. I would like to thanks to Dr Nader and team for this wonderful MOOC.
автор: Randi Y•
May 16, 2020
Well organized and insightful! Great for beginners who are interested in marketing, branding, or owning a business. Professor Tavassoli did a fantastic job on explaining the concepts and invited many quality guest speakers to incorporate the real life examples in the concepts. I highly recommend this course!
автор: Shrikrishna S•
Apr 14, 2020
If you are new to Marketing then this course will add huge value to your knowledge about branding. The whole MOOC is filled with various case studies and interviews which compliment the concepts very well. I wish to pursue more such courses from LBS. Hope Prof. Nader will come up with many more such courses
автор: Ankita K C•
Feb 11, 2019
Brilliant course! Loved the way the concepts were introduced and their real world application explained via current business studies. Thoroughly enjoyed the interviews with various business men and women. If I were to do an MBA abroad, LBS would be very high on my list, especially due to Prof Nadar. Awesome!
автор: Michael O•
Apr 20, 2020
Very nicely structured course, well presented, with easy-to-remember metaphors and sound principles. Tons of interesting interviews with accomplished professionals to tie theory in with the practical side of things.
I certainly walk away from this course with a much better understanding of brand management.
автор: K. R•
Jul 07, 2020
It is really a good course. Im not from marketing background or a MBA graduate,but i have enrolled into the course.It helped me a lot. Im happy to receive certificate from the prestigious university.I would recommend it to others.Thanks to University of London & Coursera for helping me to find this course
автор: Karishma S•
Jun 09, 2020
Wonderful course that teaches the fundamentals of brand-building and the importance of correct brand management. Professor Tavassoli is engaging and gives wonderful real life examples. Definitely recommend this course for anyone trying to understand and learn how to build and manage brands correctly.
автор: Nadim Z•
May 02, 2020
Prof. Nader Tavasoli has been a joy to learn from. His teaching skills a positive energy makes you want to learn more from him. Also the course material have been very interesting and helpful. I am extremely happy with the course and looking forward to applying some of its concepts in my company.
автор: Fatemeh S•
Apr 23, 2020
This course is everything you want it to be! the material is perfectly selected and delivers. And even though it's from a few years ago, it is increasingly more relevant every day. great job and top of the hat to Pro. Tavassoli, London Business School, and the coursera team who made it possible.
автор: Rowena F•
Nov 23, 2019
The MOOC was so insightful and relevant even today. Also prof.Nader has provided the course content in such a simplified and practical manner - that is both easy to understand and implement. Finally the interview with industry stalwart further drives the truth about the relevance of this course
автор: Candela D B•
Mar 03, 2020
It is an honour to share with collegues around the world the corporate examples of how to manage brand, aligned with Business, and Behaviuor of internal and external customers. Thanks Coursera and London Business School for this. Thanks Professor Nader Tavassoli for your time and experience!!
автор: Pabitra B•
May 26, 2020
Fantastic Learning ! This course was excellent, the amount of information they provide are wonderful. Nader Tavassoli, Course Instructors show great knowledge and professionalism, he showed some great examples to learn the concept quickly and clearly. I recommend every one to do this course
автор: Arathi S•
May 25, 2020
Professor Tavessoli was really amazing. Thank you professor who taking us through this mooc in depth and with so many examples. Infact it made me to really think compare and even evaluate my current organization whether it actually met the requirements. Very very useful and interesting !!!!
автор: Syed R A•
Nov 04, 2018
Originally speaking, this course completely changed my perception about organizations competing in todays extremely competitive environment, it will definitely help me to take my skills to the next level, and not ending there, it will help me better supervise my own organization as well...
Jun 15, 2020
Really appreciate for Prof. Nader Tavassoli's dedication to this session “ aligning of business, brand & behaviour" . By introducing so many useful and typical business cases , the model & new concept will be the treasure when we go for venture in the process of branding and marketing.