Aug 25, 2019
Thanks a ton to professor Nader Tavassoli for such a great MOOC. It is really going to make a profound impact on the way we design and deliver the brand experience as a whole for the people around.
Feb 04, 2019
Very interesting approach to brand management, i liked the reflection assignments at the end of each module. thumbs up! i would like to attend the London Business School physically one day.
автор: Amit D•
May 22, 2019
Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.
автор: Carlos E R•
Mar 22, 2018
This course is great! Really interesting interviews and recommended reads. Up-to-date theories and information, with examples from all over the world and markets.
автор: Mary C A•
Jun 15, 2018
Great instructor and very thorough and interesting material! All of the concepts learned can be applied to multiple situations and experiences. Highly recommend.
автор: KK S•
Aug 18, 2018
A very interesting course which gives new insights into brand building and how the various processes and systems need to aligned to help the brand gain momentum
автор: Indranil G•
Oct 16, 2019
There were innumerable errors, typos in the transcripts of all the modules throughout the course. I don't think that is acceptable of a platform like Coursera.
автор: Evangelia N•
Jan 25, 2019
Excellent course. It really gives you the essence of branding and makes you see brands from a different perspective. The assignments are an amazing exercise.
автор: Jaime B G•
Aug 27, 2019
Very concrete course, I truly learned something. Interviews can get a bit boring sometimes. But the lessons learned are pure gold. Highly recommended.
автор: Charlotte B•
Sep 04, 2019
Such a great professor and interesting, well-designed certificate! Fantastic interviews and case studies to keep the course interactive! Thank you!
автор: madhavi m•
Jul 29, 2018
This course is very helpful if you want to understand the basics of the topic. Using relevant examples and cases really helped drive the content.
автор: Carlos A C•
Nov 12, 2019
Not only will you learn a lot, but it will also shine a light on your career path. Professor Tavassoli has done an amazing job with this course.
автор: Rahul G•
Dec 12, 2019
This course is fantastic, it clearly brings out concepts of brand management and a brand promise can be delivered.
Very well structured course.
автор: Rahul B•
Jan 06, 2020
Absolutely amazing course. Please add some example problems in the last section, so that students can actually calculate some brand metrics.
автор: Thelma N W•
Mar 04, 2019
A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.
автор: Hanson N•
Aug 19, 2019
The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.
автор: Sandra A•
Oct 26, 2019
Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.
автор: Manoj D L H T•
Nov 26, 2018
Very organized and informative course. All the concepts are very important for, me to draw a good rout map of my prospective carrier.
автор: Agus T•
Apr 05, 2019
Thank you so very much for making this course available for me to take online. I learned a great deal and the course is informative.
автор: Gurmehar S•
Dec 07, 2019
The modules in the course are well thought out and cover nearly everything one needs to expand their knowledge of brand management.
автор: Rana D•
Nov 03, 2019
I think this course is quite effective to understand brand management and behaviour. There are lots of sample to understand better
автор: Emmanuel M•
Apr 24, 2018
This course changes the way that I view branding. It make me realize the need to put more effort into establishing a better brand.
автор: Siddesh K I•
Oct 22, 2019
One of the very best to actually understand how brands must be perceived and handled in the modern-day business environment!
автор: André B•
Jul 10, 2019
Nader makes a fantastic job explain everything in a very smart and easy to understand way. Loved every minute of it, thanks!
автор: Antonio P A•
Jan 17, 2019
Excellent course! Good marketing concepts well explained and lots of interesting interviews with prominent business leaders.
автор: Paula B P•
Jul 12, 2019
It was a really easy going course. The approach was very well developed and I applied a lot of concepts to my own business.
автор: Michael P•
Nov 11, 2018
A fantastic all-round brand strategy course that will serve you well in your lifelong business journey. LBS rocks this one!