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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 1,943
Рецензии: 760

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

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576–600 из 764 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Vishwajeet G

Jun 02, 2020

It was a great learning experience.

автор: Abdullah S A

Mar 23, 2020

Open eye course, highly recommended

автор: Raul N C G

Feb 15, 2020

Excellent content and presentation!

автор: James S

Jun 20, 2020

Outstanding course!!!!!!!!!!!!!!!1

автор: Avinash P

Jun 08, 2020

Excellent course. Very insightful.

автор: Stefanie S

May 18, 2020

Such a good and meaningful course!

автор: Emre S

May 16, 2020

Great value for money and content!

автор: Arnold S M

Apr 21, 2020

Got good insight from this course.

автор: Sanuj G

May 19, 2020

Great course, Got to learn a lot.

автор: Maria C M M

May 12, 2020

Thank you for the great learning.

автор: Nigorakhon S

May 03, 2020

Very interesting and entertaining

автор: Jenny E

Apr 19, 2020

Great and very interesting course

автор: Svitlana K

Mar 04, 2020

great course , amazing insights !

автор: Agni C

Jun 20, 2020

it was great learning experience

автор: Aman C

May 10, 2020


автор: Kate T

May 07, 2020

Fantastic course. Well worth it!

автор: Akanksha J

Oct 04, 2018

Excellent course for brand study

автор: FARHAN B

Jun 05, 2020

Overall it was a great course.

автор: Mukesh K

May 12, 2020

This course is part of my life

автор: Priyanjali M

Jul 08, 2020

it was very helpful learning.

автор: Abhishek R

Jun 09, 2020

Thank you Mr Nader Tavassoli.

автор: PAAVAN P

May 17, 2020

Professor Nader is super fun.

автор: Matthew C

Apr 19, 2020

Great well thought out course

автор: Htet A K

Mar 28, 2018

Great teaching and assignment

автор: Teena R

Jun 25, 2020

I really enjoy this course .