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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 3,722
Рецензии: 1,450

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

19 апр. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

22 окт. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Фильтр по:

826–850 из 1,441 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Maria C R M

30 авг. 2020 г.

A very comprehensive course that revolutionized my perspective of brand

автор: Ajithkumar A

27 июня 2020 г.

Every one Will love this Course, Wonderful, and Lot of Insights loaded.

автор: mas m

19 сент. 2019 г.

Very helpful that inspire me to develop my insights on brand management

автор: Maria C O

23 февр. 2021 г.

Learned a lot from this course that I can apply in the work that I do.

автор: Chau Y N

20 янв. 2021 г.

Thank you very much to Professor Nader, I've learnt very much from him

автор: Abdullah

25 окт. 2020 г.

Amazing Course really liked the teaching methodology by the instructor

автор: Cheyenna K

15 сент. 2020 г.

Very good course and will boost you if you're in the path of business.

автор: Gracious D

30 мая 2020 г.

Great course! A much needed perspective on marketing in today's world.

автор: 王旭峰

6 мар. 2020 г.

Thank you for your education and inspiration. We will make our impact!

автор: Yash B

4 февр. 2021 г.

Amazing MOOC, loads to learn. Great examples and the best interviews!


20 дек. 2020 г.

i so clear to learn this courses from the first till the end courses.

автор: EJ C

31 авг. 2020 г.

I have learned so many things! Every concept is explained thoroughly.

автор: Evandro P

2 июля 2020 г.

Curso excepcional, muito além das expectativas para quem já é daárea.

автор: norberto m v g

26 мая 2020 г.

Un curso muy bueno , muy capacitado el instructor y excelentes clases

автор: Danut F

22 апр. 2018 г.

A great opportunity to discover another face of the brand management.

автор: Andrés F C F

18 янв. 2021 г.

Great experience. Magnificent way to communicate concepts. Thank you

автор: Catarina I M F

3 дек. 2020 г.

Great course, I really liked it. Has incredible topics and examples.


25 мая 2020 г.

Great course for any one wanting to learn how great brands are made.

автор: Ravi K

14 мая 2019 г.

Thought provoking, and full of action items. Loved the challenge !!

автор: Jacqueline C

29 янв. 2019 г.

For marketing people, this is a great course to change your mindset!

автор: Ketaki B

18 янв. 2021 г.

Provides a modern approach to traditional brand management notions.

автор: onah d

9 янв. 2021 г.

Truly informative and empowering... Made me a better brand manager.

автор: Paras S T

12 июля 2020 г.

I learned a lot from this course and it change my view for branding

автор: Nikhila R R

25 июня 2020 г.

Great content and wonderful explanation by Prof. Worth every penny.