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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 3,951
Рецензии: 1,547

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

19 апр. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

22 окт. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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751–775 из 1,537 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: oliviadaechsel

14 июля 2020 г.

Awesome professor! I really enjoyed the examples you used to best describe the topics at hand.

автор: Anusha D

26 июня 2020 г.

The lectures explained with the relevant examples helped me to better understand the concepts.

автор: Noelia S S M

1 мая 2020 г.

Im from Guatemala! Excellent MOOC! Thank you for all the examples is the best way of learning.

автор: Anwesha B

7 сент. 2019 г.

I don't think there could be a better course for Branding than this. The instructor is awesome

автор: Federico C

23 мар. 2021 г.

Great Course! I learned a lot of things that I didn´t know. Thanks a lot for the opportunity!

автор: Isaac B

16 дек. 2020 г.

What a great professor and a great line-up of professionals. Thank You Prof. Nader Tavassoli!

автор: Ebenezer A L

28 окт. 2020 г.

Course contents was well equipped, very educative and involved indepth research and analysis.

автор: Nesrin Ş

30 сент. 2020 г.

It was really beneficial course and I definitely suggest. Nader Tavassoli is a great teacher!

автор: Seoyun L

28 сент. 2020 г.

Really insightful and interesting MOOC. Well presented with great case studies and examples.

автор: Yese M

9 сент. 2020 г.

Es un excelente curso que vale la pena repetir para interiorizar el aprendizaje por completo

автор: Jaydip

21 июля 2020 г.

kudos to professor Nader Tavassoli, a very well designed MOOC. highly recommend to everyone.

автор: Abhishek G

15 мая 2020 г.

Fantastic teaching by Nader Sir..!! He set the live examples and the interviews were awesome

автор: Joseph

11 апр. 2021 г.

Loved the pace, the blend of real life examples to glossary terms made it very interesting!

автор: vibhore v

28 окт. 2020 г.

The course has been explained always in practical ways and was quite interesting to attend.

автор: Gloria U

8 сент. 2020 г.

This course was very detailed and the facilitator did a good by using real life situations.

автор: Paula D

6 авг. 2020 г.

Curso sensacional, abordagem atual. Eu realmente gostei muito do conteúdo e da dinamica apr


17 июля 2020 г.

Very informative and interesting. Teaching method is great and assignments are very useful.

автор: Durga u

20 мая 2020 г.

I really enjoyed this class and got to learn so much more about branding than just reading.

автор: Fikirte B

16 мая 2020 г.

It is an eye opening course am not gonna see business the same again,very helpful thank you

автор: Prateek G

5 янв. 2020 г.

Very informative and apt. Easy to understand and systematic. Good examples and interactive.

автор: Juliana I C

6 окт. 2020 г.

Really useful course, I learned a lot and I will apply all of my new knowledge in my work.

автор: Usama K

27 июля 2020 г.

Extremely informative and effectively engaging. The instructor explains things splendidly!

автор: Cesar M A

22 мая 2020 г.

This course has changed positively my marketing philosophy. Thank you, professor Tavassoli

автор: Deepanjali k

29 апр. 2020 г.

Great course if you are eager to learn about brands. Great examples throughout the course.

автор: fernanda

6 апр. 2020 г.

Loved it, he made everything so very clear, fun and interesting, i really recommend it. <3