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Learner Reviews & Feedback for Brand Management: Aligning Business, Brand and Behaviour by University of London

4.9
stars
7,076 ratings

About the Course

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Top reviews

MS

Mar 16, 2021

Wonderful! Professor Tavassoli did a wonderful job of breaking down the business, brand & behaviour alignment process.

Very insightful. I thoroughly enjoyed it and learned a lot. Thank you so much!

SS

Oct 22, 2020

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

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676 - 700 of 2,580 Reviews for Brand Management: Aligning Business, Brand and Behaviour

By Nicolas B

Apr 5, 2021

You have to take this course! Highly recommend! I have learnt so much, really grateful for the opportunity. Thank you Mr. Tavassoli! It's been more than a pleasure!

By Mohammad A

Sep 23, 2020

The course was very good with full of so many information and real world practices. It will help me in understanding the Brand management and making a career in it.

By JOSHUA N

Aug 31, 2020

EXCELLENT training with real corporate world case studies. This was worth the time, and my world view is totally changed. I started small but now am growing bigger.

By Ioannis A

Mar 31, 2020

Excellent course!For me it was eye opening especially in terms of internal management in matters related to the brand.I had never thought of it that way. Thank you!

By Sezer D

Mar 14, 2023

The course was absolutely perfect, I learned everything I wanted to know about the brand. Thanks for everything professor. I wish you success in your working life.

By John L

Mar 22, 2021

Learned so much in this course. It has been several years since I was in school. This course brought me up to speed on changes in marketing and brand management.

By Onalethata A

Mar 6, 2021

great lecturer. he made the lessons fun, used ample real-life examples, and involved other students in learning(peer to peer) to help with understanding the course

By Amatullah B

May 22, 2020

The course was extremely helpful and even fun. The professor was thorough and articulate and made the learning process easy. I enjoyed being a part of this course.

By Prachi G

May 12, 2020

Gained some very interesting & new insights. Instructor kept it engaging through relevant examples, interviews and by introducing new concepts. Enjoyed completely.

By Belinda N

Dec 18, 2022

An absolutely beyond expectation amazingly interesting course. I have learned so much! Thank you for all the efforts that has been put into compiling this course!

By Odin I A P

Jul 19, 2022

This MOOC show me some factors to consider when you´re planning to make a brand global. In so many ways a basic course to understand beyond the brands and efforts

By Weronika B

Dec 7, 2020

This course was really great! A lot of practical knowledge. Great teacher. A lot of real case examples. I enjoyed it a lot. It was a pleasure to learn from Nader.

By mark d t

Oct 24, 2020

Excellent course, probably the best MOOC. Clear and concise information. I learnt so much about branding that I refocused my energy on how I brand my own company.

By Ammar J M

Aug 3, 2020

An extremely engaging course. The professor made it a point to go into the intricacies of each detail but at the same time, did not bore the viewers with details.

By Md. T I S

Jul 21, 2020

An amazing course! The examples used in this MOOC is up to date and the Professor knows how to illustrate all the topics so, participants can easily relate to it.

By Ankur M

Apr 28, 2020

It's a great journey of 5 weeks and personal interview with brand manager and CEO is a awesome to watch for.Personally I thanked for teaching me a value of brand.

By Carlos E R

Mar 22, 2018

This course is great! Really interesting interviews and recommended reads. Up-to-date theories and information, with examples from all over the world and markets.

By Abhay S

Feb 9, 2022

It was the best cource for marketing and operation guys. professor gave me the practical real world knowledge that was so important and helpful in my MBA degree.

By Moksh D

Aug 1, 2020

The Professor is an amazing fellow. Made it so simple to understand with all the examples. Assignments could have been better though. Overall a great experience.

By Ramma P

May 28, 2020

A great MOOC by Professor Nader Tavassoli, London Business School. Throughly enjoyed taking a deep dive into this exhaustive Brand Management program. Thank you!

By Akanni O S

May 17, 2020

This was the most interesting experience in I have had on an online course. It was different and interesting at the same time thanks to professor Nader Travasoli

By Mary C A

Jun 15, 2018

Great instructor and very thorough and interesting material! All of the concepts learned can be applied to multiple situations and experiences. Highly recommend.

By Jennifer B A E

Jan 31, 2023

This course is realllllly cumbersome but is definitely worth it. The experience is great as the contents are highly informing. Thank you very much for this one!

By Shubham S

Jan 21, 2023

Professor Nader is awesome. What a clarity of though and so many relevant examples used throughout the course has made this learning an ever lasting experience!

By alireza a

Feb 9, 2022

thanks alot profesor tavasoli and couresea for this courese.I was proud that an Iranian teacher taught me and this course helped me a lot and made me progress.