Chevron Left
Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 2,328
Рецензии: 898

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии


Apr 20, 2020

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!


Apr 14, 2020

well researched and well compiled topics.\n\nI would like to suggest some case studies of other continents too, as its a course with global audience.\n\nThank you Nader and the team for your efforts.

Фильтр по:

251–275 из 908 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: omkar k

Jun 22, 2020

Very good course design by the London School of Business. The instructor is very knowledgable and has a good ability to explain all the concept with suitable examples.

автор: Karin D

Jun 15, 2020

Very well structured and informtative course. A good mix of theory and intro into applied examples through interviews with execs from companies across all industries.

автор: Maree H

Jun 12, 2020

I thoroughly enjoyed Professor Nader Tavassoli's friendly and immersive course. I feel that I now have the tools to apply in practice immediately. It was enlightening!

автор: V R R K

Jul 10, 2020

i have liked the South west Airlines cheerful attitude video the most in the the individual employees of any company can bring the change in any company

автор: Mary G

Aug 12, 2020

I've learned so much from this course. While it's only five modules, the material is dense in that pretty much everything said and articulated is important to know.

автор: Paradis F

Jun 27, 2020

I loved the lecturer and the course opened my mind to concepts I had never before considered. Would highly recommend to anyone whether interested in business or not!

автор: Malladi S

Jun 25, 2020

Prof.Nader Tavassoli has given all of us a very good understanding of how brand management works and why is it and very important aspect for a business to run smooth

автор: Amit D

May 22, 2019

Prof.Nadar is a Great Resource Person , He has articulated very relevant examples linked to the contemporary Conceptual Knowledge of Brand Management.My best wishes.

автор: Ioannis A

Mar 31, 2020

Excellent course!For me it was eye opening especially in terms of internal management in matters related to the brand.I had never thought of it that way. Thank you!

автор: Amatullah B

May 22, 2020

The course was extremely helpful and even fun. The professor was thorough and articulate and made the learning process easy. I enjoyed being a part of this course.

автор: Prachi G

May 12, 2020

Gained some very interesting & new insights. Instructor kept it engaging through relevant examples, interviews and by introducing new concepts. Enjoyed completely.

автор: Ammar J M

Aug 03, 2020

An extremely engaging course. The professor made it a point to go into the intricacies of each detail but at the same time, did not bore the viewers with details.

автор: Md. T I S

Jul 21, 2020

An amazing course! The examples used in this MOOC is up to date and the Professor knows how to illustrate all the topics so, participants can easily relate to it.

автор: ankur m

Apr 28, 2020

It's a great journey of 5 weeks and personal interview with brand manager and CEO is a awesome to watch for.Personally I thanked for teaching me a value of brand.

автор: Carlos E R

Mar 22, 2018

This course is great! Really interesting interviews and recommended reads. Up-to-date theories and information, with examples from all over the world and markets.

автор: Moksh D

Aug 01, 2020

The Professor is an amazing fellow. Made it so simple to understand with all the examples. Assignments could have been better though. Overall a great experience.

автор: Ramma P

May 28, 2020

A great MOOC by Professor Nader Tavassoli, London Business School. Throughly enjoyed taking a deep dive into this exhaustive Brand Management program. Thank you!

автор: Akanni O S

May 18, 2020

This was the most interesting experience in I have had on an online course. It was different and interesting at the same time thanks to professor Nader Travasoli

автор: Mary C A

Jun 15, 2018

Great instructor and very thorough and interesting material! All of the concepts learned can be applied to multiple situations and experiences. Highly recommend.

автор: Narmin Y

May 31, 2020

This MOOC taught me a lot of valuable things deeply. I want to thank so much to Professor Nader Tavassoli and other members who put effort to create this MOOC.

автор: Shannon P

Apr 30, 2020

A genuinely interesting and refreshing way of looking at brand management. It has sparked lots of new thoughts and ideas which I’m excited to explore and apply.

автор: KK S

Aug 18, 2018

A very interesting course which gives new insights into brand building and how the various processes and systems need to aligned to help the brand gain momentum

автор: Indranil G

Oct 16, 2019

There were innumerable errors, typos in the transcripts of all the modules throughout the course. I don't think that is acceptable of a platform like Coursera.

автор: Amit S

Jul 14, 2020

Great insights about branding, business and behaviour along with some other important aspects which are generally missed through conventional business models.

автор: Nicola N

Apr 14, 2020

It will sound awkward, but i got emotional on the last video where the Prof. end the course with a summary of the course and with the greetings! Great course!