Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.
Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!
автор: Imran S•
As an undergraduate, I really benefitted from this course. I learned some things that enhance my existing knowledge of marketing like the sales funnel etc. Plus, I learned a lot of new marketing concepts like the brand image and the customer experience which are revolutionary. Professor Nader's way of lecturing felt natural and that's quite rare in this MOOC industry. Thank u Professor.
автор: Carolina C D A•
Prof. Nader is a great teacher who has a lot of experience in this particular field. How he mixes theory with case studies and interviews with CX level professionals, gives this course a holistic view. The cases are a little out of date cause this MOOC was filmed back in 2015, yet the thinking is as timely as ever. In my opinion, it would be really interesting to showcase current cases.
автор: Appu A•
This has been a very helpful , through and detailed course and I am glad that I took this during this corona outbreak, the greatest global crisis of our times since world war 2. This course has taught me that branding should not be taken lightly and there are a lot of metrics to be evaluated for measuring success of brand, many of them i was not even aware before doing this course.
автор: Richard v R B•
I can only say good things about this course. It has opened my mind about branding, expanded my knowledge and this might sound a bit extreme but it's true. It has changed my life. It has been so valuable for me and this is only the starting point of my branding journey. What a great place to start. If you have never been introduced to branding, I can totally recommend this course.
автор: SRINIVASAN G 1•
This is my first course in Coursera and by and large, I think it will be the best course available here. This course was very engaging. Being an aspiring MBA Marketing student this MOOC has changed my whole perspective of marketing and helped me in deciding what future path I am going to pursue after an MBA degree which is going to related to BRand MAnagement in one way to other.
автор: jasmine s•
This course has been carefully carved out to redefine the modern approach to brand management. I learned how brand itself is strategy. The course materiel and the assignments gave me a deeper insight into aligning brand purpose and brand promise with the how it has to be delivered. Extremely thankful to Prof. Nader, looking forward to join for more MOOCs from you.
автор: Sathyanarayanan m•
This is my first course with Coursera I and it's been awesome . The way the professor took it with explanations along with case-studies was really excellent. It shows how much he is aligned with the latest market trends and cascade the same to the people who took this course. I really enjoyed each and every module.
I wish him the best and for great success in the future
I am very happy and pleased to have completed this course study in Brand Management. The mentors have been very helpful & so did Customer support staff. It surely taught me more than I thought it would. When I will go back to my job in graphics designs i will take all these as an examples . So thank you very much especially to the mentor and a lecturer Nadeer Tavasolli.
автор: Angela S•
Our teacher was great. He provided accurate and detailed explanation at all times. He provided examples that could be understood by everyone and the course, in general, provided a different view of what Brand Management is. There is room for improvement though, I think the addition of slides is needed so the student can go through them before the lesson to be more prepared.
автор: Siddarth D•
Lots of videos but very in depth discussions of each of the topics. There are a lot of interviews within the modules to better relate to the everyday person, so you can see real world applications of what is being taught. I wish there was a bit more information on slides and handouts instead of purely talking but overall I learned alot from this course. Highly recommend!
автор: Pattamawan J•
This course provides a perspective of how marketing and brand relate to the business as a whole. Not only the knowledge about brand, this course also leads the student to understand brand and marketing from the business point of view which is very useful for both corporate and entrepreneurs. I got knowledge, concept and framework from generating process to measurement.
автор: Claire G•
This was the best course I've ever taken. Professor Tavassoli did an amazing job explaining the value of living the brand within an organization with practical suggestion for actions. His opinions are so insightful and down-to-earth. A lot of what Professor Tavassoli mentioned in the course can be put to direct use in our jobs, this is so rare and absolutely valuable!
автор: Dawn J•
Excellent course meeting the expectations of a course from University of London . Well conceived and executed covering all aspects it promised to. Prof. Nader Tavassoli had used his knowledge and skills to transfer his learnings to the students in a well understandable manner. The interviews, cases and the materials shared maintained high quality. Totally Satified !
автор: Sahasranshu S P•
The course provide a well defined and a clear understanding and frameworks for managing a brand. Professor Nader's real life examples are easy to understand and are relatable which makes the overall learning experience much better. Overall a must take course for anyone who is looking to enrich his or her understanding regarding what is a brand and how to manage it.
автор: Marlene C•
Outstanding instructor, This is an incredibly interesting course that will inspire with innovative strategies to evaluate and build brands . The material is organized and structured. I learned so much more than I expected .The course has substance with case studies, slides clearly illustrating concepts, data and analysis and videos with transformational leaders.
автор: Sateesh H•
It is a great course with new perspectives. I feel, Managers or Founders must study this course since the idea of Brand Management is shifting from ' Department' to ' Function'. I am very happy with the content delivery and design of the entire course structure. Great course by great school and look ahead for much more useful courses from University of London.
автор: Julie U•
I found this to be a well organized and presented course with practical processes for integrating our brand across silos. The pace was manageable and assignments were an opportunity to brain storm and create new strategic action plans. I found it refreshing that both external and internal customers were considered. I wish the instructor offered more courses.
автор: Ruchika T•
This course highly inspired me in every aspect of management involving around brand and our brilliant teacher who explained every concept in great detail and giving such informative examples helped me a lot to understand managing the brand as whole. I will definitely look into some more courses in which he will be the mentor of that MOOC. Thanks a lot teacher!!
автор: Ronnie V•
I work as a maintenance worker in a large retail store and this course has given me an understanding of what my co-workers in the marketing and sales department do to keep our store relevant in these challenging times. I also believe I can now contribute more to my employer in regards to our Brand Purpose and the 6A's due to what I have learned in this course.
автор: Fan G•
Previously I thought about branding as part of the responsibility of marketing team, and it was all about positioning and implanting some effusive illusion about the product in customers' mind. This course is enlightening! I got to understand branding from new perspectives and learned about how it impacts the whole business and value creation in greater depth.
автор: Abey T•
I thoroughly enjoyed this program. Prof. Nader Tavassoli is an excellent narrator. He explained the concepts systematically and lucidly with relevant examples to drive home the message. The interviews with industry champions were insightful as it provided a practical viewpoint to the concepts. I would strongly recommend this program to anyone in management.
автор: Ganesh R B•
The way the course contents were presented is a microcosm of what the course really discusses. Seeing myself as a customer, I can vouch for the amazing journey I had through the five weeks across all the touch points. The peer reviewed assignments and quizzes were well aligned to what the course expects of its learners. Thank you, Professor Nader Tavassoli
автор: Sawan M•
Great MOOC, especially as I am from the operation side. This MOOC has helped me manage my sales /marketing team better. The fact that each module contains a peer review assignment also ensures effort in practical thinking and application of concepts learnt. Overall I would recommend this for all business leaders to get an insight into Brand Management.
автор: Avyaya A•
Loved it, truly inspiring and very thought provoking. One of the few series of classes where I took down notes and recounted my learnings without being told by anyone. It is well researched, well taught and most importantly instills a sense of confidence within you after completing it. 100% must take course for anyone interested in the field of business.
автор: Anirudh S•
A really informative course about the basics of Branding and it is explained through a lot of practical examples which makes it easy to understand the concept. Also, the changing customer landscape and the impact of technology has also been discussed in detail in this course. Thanks to Prof. Nader Tavassoli and coursera for making this content available