A new way of working with brands. Every marketing, HR or C-level professional should understand these concepts and apply them, immediatly.

It is a amazing course. Professor gives you a different view of Branding. You will have understand and gain a new perspective of branding

Really well thought-out! High relevance and good business examples. Really enjoyed the cases and interviews which made it more hands-on!

Thorough, taught well using informative interviews and examples. Sometimes the graphics were difficult to understand. Overall, well done.

Prof. Tavassoli is very engaging and the course contents are helpful in acquiring awareness of fundamental dynamics in the subject matter

Very well explained, concepts were very interesting and like the interviews videos as well for better understanding with the real world.

it's great course for beginer. You will understand how a brand is built and you can immediately apply it to your brand, if you have one.

Its an awesome experience learning from Prof Nader Tavassoli. I did not just learn what i need to learn from this MOOC but I also enjoy.

Excellent course structure and lot of practical insights especially interview with industry professional is the highlight of this course

Excellent course! Well explained and the assignments are helping students to reinforce the concepts in the chapter. Highly recommend it!

I'd like to express my profound gratitude to Nader Tavassoli for his great work under this course. It was really interesting and useful!

The course was very insightful and well delivered with relevant case studies, book and references. Highly recommended for entrepreneurs.

 it was cool and very interesting, it was really informative and useful for my account manager profession in sphere of design, brands

Eye-opening thanks to the balance of theoretical and practical approaches. The examples and interviews drove home the concepts clearly.

The facilitator did an amazing job at breaking down the different concepts and also use of relevant examples to pass the message across

It was an amazing course, Professor Tavassoli has been great through out well timed videos and awesome case studies and examples given.

Excelente! Muy útil si estás comenzando un negocio. De hecho, mejor hazlo antes de empezarlo porque seguro cambiará tu visión sobre él.

Thank you very much! The course has helped me understand or take a new look at many things in branding and marketing. Highly recommend!

Great course! Providing a new perspective on brand management. I'm still obsessed with the new 4Ps: People - People - People - People.

This course really made me see Brand Management in a different way from the Silo mindset to an holistic view. This was very impactful.

Learned so much from this short course. I can't wait to apply my learnings into action. Professor Tavassoli is great and not boring :)

Amazing experience the professor explained everything in a very well manner

Learnt a lot from this course one of the best study content

This is a great MOOC! You can understand how important Employee Branding, Employer Branding, Brand Image and Customer Journey Mapping.

Fresh light on brand management, interviews with representatives of top companies, simple but yet very interesting practical examples.

Very enjoyable! Thank you very much. Presented in a easy to understand way and follow - examples where perfectly inline with content.