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Вернуться к Brand Management: Aligning Business, Brand and Behaviour

Отзывы учащихся о курсе Brand Management: Aligning Business, Brand and Behaviour от партнера Лондонский университет

Оценки: 3,951
Рецензии: 1,547

О курсе

Professor Nader Tavassoli of London Business School contrasts traditional approaches to branding - where brands are a visual identity and a promise to customers - to brands as a customer experience delivered by the entire organisation. The course offers a brand workout for your own brands, as well as guest videos from leading branding professionals. The aim of the course is to change the conception of brands as being an organisation's visual identity (e.g., logo) and image (customers' brand associations) to an experience along "moments-that-matter" along the customer journey and, therefore, delivered by people across the entire organisation. Brands are thus not only an external promise to customers, but a means of executing business strategy via internal brand-led behaviour and culture change. You will learn and practice the following skills: 1. How to build brands from a broad organisational perspective 2. How to lead brand-led culture change with human resource practices at the core (i.e., brand as a lever and not just an outcome) 3. How to build brands in multi-brand companies, across cultures and geographies 4. How to measure brand health in new ways, that is, internally in addition to externally 5. How to value and capture returns to brands across the organisation - introducing the new concept of employee-based brand equity - and how this is different from the valuation of brands as intangible assets. This course allows you to develop the following aspects of yourself: 1. Head. Gain a deeper understanding of the evolving practice of brand management, one that goes further than practiced in most organisations today 2. Heart. Be motivated to engage in delivering your own brands – regardless of where you are in your organisation – thereby creating superior value for customers and for your organisation 3. Hands. Translate learnings into action. As Confucius is supposed to have said: “I hear and I forget. I see and I remember. I do and I understand.”...

Лучшие рецензии

19 апр. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way i viewed Brand Management. The course is well framed with lots of good examples and interviews. A wonderful experience!

22 окт. 2020 г.

Professor Nader has been immensely helpful in bringing about a change in the way I viewed Brand Management. The course is well-framed with lots of good examples and interviews. A wonderful experience.

Фильтр по:

801–825 из 1,538 отзывов о курсе Brand Management: Aligning Business, Brand and Behaviour

автор: Valeria L H

11 февр. 2021 г.

This course helped me to see marketing with a new perspective. I highly recommended.

автор: Sachin L

21 янв. 2021 г.

Very well explained & loved the way & concepts were delivered by Professor Nadir sir

автор: Aleksey M

28 дек. 2020 г.

Great course! I'm really happy that I've learned so many new things here! Thank you!

автор: Anass R

11 окт. 2020 г.

Great insights and knowledge! On the other hand, the teacher looks like a great guy.

автор: Spandan T

2 окт. 2020 г.

Amazing course. Extremely intuitive and interesting. Can't wait for more such MOOCs.

автор: Radha R

15 авг. 2020 г.

Really enjoyed the course. The content and presentation are simple and effectiveness

автор: MEDHA B

27 июля 2020 г.

knowledgeable and insightful content. enjoyed every moment learning from instructor.

автор: Ron L

26 июля 2020 г.

Great course, great teacher. The approach to marketing was refreshing to me. Thanks!

автор: Fareeda S

25 янв. 2020 г.

Very beneficial, I learned a lot about marketing and branding. I highly recommend it

автор: priya s

18 июня 2018 г.

I enjoyed Professor Nadir's lectures. I would have liked to have downloadable slides

автор: Dung T

21 февр. 2021 г.

Really recommend it for anybody who wants to understand more about brand management

автор: Victoria B P

10 дек. 2020 г.

My first online course, but not the last. Great experience and knowledge! Thank you

автор: Preeti k

24 сент. 2020 г.

I have learnt new way to enhance branding in business to increase consumer loyalty.

автор: Francesca T

11 сент. 2020 г.

Very interesting and useful, it goes very deep to the brand management touchpoints.

автор: Lucinda M

8 авг. 2020 г.

Enjoyed the professor, context, and the pace of the course. I learned a great deal.

автор: Shanmugapriyaa M

5 июня 2020 г.

Wonderful case studies and real world examples. This course gave me a wide insight.

автор: M. A

22 авг. 2020 г.

This course is very useful for me.I learned lot of information through this course

автор: Eric M

29 июля 2020 г.

A nice course reviewing many different aspects about what a brand is to companies.

автор: JOGA V S

14 июля 2020 г.

Wonderful Course Structure. Very useful insights are given about Brand Management.

автор: Godson O W

9 июня 2020 г.

This course was well arranged and simplified. A good awareness on Brand Marketing.

автор: Lucas C

10 мая 2020 г.

Awesome MOOC! Helps me out with my business and gives a lot of important concepts!

автор: Geeta, R R S D

10 апр. 2021 г.

Thoroughly enjoyed this journey. Great lectures and interview content. Thank You.

автор: Maria C G R

20 окт. 2020 г.

excelente curso para profundizar el tema de marca y su importancia en el negocio.

автор: Jamil M

1 сент. 2020 г.


автор: Sikandar Z

11 сент. 2018 г.

It was a great learning experience. Instructor was very original in his delivery.