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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

4.7
звезд
Оценки: 1,799
Рецензии: 396

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Фильтр по:

126–150 из 393 отзывов о курсе Brand and Product Management

автор: Vinitt J

Feb 22, 2016

Knowledgeable Course and excellent professor. Crisp and to the point

Thank you very much

автор: Akshit S

Jun 30, 2020

Develops insights about brand establishment and growth as well as product development.

автор: javihn t k s

Sep 05, 2018

teaches the overall fundamentals of marketing. it was really useful for me thank you!

автор: Vishakha K

Dec 22, 2019

Module 2 and Module 3 has great content with examples and case studies to apply too.

автор: Sam W

Aug 27, 2018

Very interactive and interesting.

The instructor has put great effort on the course.

автор: Nehala R

Jul 02, 2020

I knew details about marketing mix implementation and it's an wonderful experience

автор: Charan T

Jul 13, 2016

its awesome every one should go through course to be best in branding techniques.

автор: Asiru M O

Feb 19, 2017

Am really happy about this course am taking and I enjoy how it is being thought.

автор: Abhijit P

Jan 25, 2017

Great Course, covered everything from Product development till Brand positioning

автор: Alex P

May 19, 2020

Had a nice time throughout the course. Very insightful and a very good teacher.

автор: Maaz S

Oct 27, 2018

Highly reccomendable for students who want to learn more about brand management

автор: Peter M

Aug 19, 2020

Such a great course and I learned so much. The instructor was very engaging.

автор: Jose M C

Apr 26, 2017

Great course! Very useful and easy to follow. Congratulations for the course!

автор: AMIT D

Mar 30, 2020

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

автор: Adoh I B

May 01, 2020

This course has opened my eyes to knowledge and I am excited to go higher.

автор: remie w

Oct 07, 2019

Very informative and coherent, not circuitous and very relevant. Thank you

автор: Igor F M B

Aug 06, 2019

Excellent course with a great approach to the values of a brand. Congrats!

автор: ashok s

Aug 04, 2020

It was great learning through this channel .

Very good learning experience

автор: Gabriel d l L B

Aug 28, 2016

The information is very well organized, easy to follow and to understand.

автор: Mohammed H A

Feb 29, 2016

Excellent Course, really I gained a lot of information and a lot of exper

автор: Jawahar S

Jul 22, 2019

Very good introduction to concepts with relevant examples and readings.

автор: Rahul S

Sep 23, 2019

Engaging material, Easy to understand, In depth supplementary materail

автор: Joey V

Jun 30, 2016

Excellent course!!! Would recommend to friends, colleagues and family.

автор: Julian A M G

Aug 04, 2020

I really liked this course beacuse it was so clear and understanding.

автор: Patrick F

Feb 29, 2016

Great course.

No bla bla. Straight to the point.

Exactly what you need.