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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

4.7
звезд
Оценки: 1,564
Рецензии: 335

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

SR

Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

SH

Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Фильтр по:

76–100 из 334 отзывов о курсе Brand and Product Management

автор: Mohit M

May 02, 2020

Eexceptional quality of teaching and adequate study material being provided. Highly Satisfied and motivated with the course.

автор: Marta M

Sep 05, 2018

The course war really good, interesting, everything was explained by examples. The lectures are definitely worth to see.

автор: KAUSTAV K

Apr 25, 2020

It was a nice tour with prof. Baptista and thanks for giving me a proper insight regarding Brand and Product management

автор: Abdus S M

Oct 02, 2017

This course will be very much helpful for those who are interested to learn about Brand and Product Management.........

автор: Aashish P

Sep 20, 2017

Very articulate explanation by the lecturer. It has definitely added few vocabularies in my marketing brand. Thank you!

автор: Sudheer K

Aug 31, 2017

Great leaning experience, Has provided me ample understanding for opportunities of positioning my brands. Thanks Luiz..

автор: Guo X

Mar 15, 2019

The course is well structured. The lecturer is knowledgable and full of passion. It's really good for a beginner!

автор: Satyaveer P

Nov 27, 2016

Excellent course to develop you Brand as an Experience for Customer and among the employees of the organization.

автор: ONURALP A

May 31, 2020

I am so happy to finalize this course. It was very helpful and beneficial. Thanks to our instructor Mr.Baptista

автор: Hassan A

May 26, 2020

Great course. Able to learn the basic of brands and instructor was well prepared and able to articulate well.

автор: Bilge C

Mar 05, 2019

It is a great introductory course and definitely a good guide to build a solid brand and product strategy.

автор: Johnny A

Sep 13, 2019

Amazing explanation and presentation in addition to accurate highlighting of what is needed to be known.

автор: Chioma O

Apr 03, 2019

This is a life changing course, if you apply all that was taught.

The course is a goldmine of information.

автор: Abdullah A

Dec 25, 2017

Very good applied experience with a techniques and tools and friendly instructor.

Thanks,

Abdullah AlBudiry

автор: Jaimie W

Sep 17, 2018

I chose this course because of the Professor, and to fill a gap in my knowledge and resume. Many thanks!

автор: Ander M A

May 31, 2017

Really useful and good materials. I followed itas a postcast while driving and it was so easy to follow.

автор: Aarti M

Apr 27, 2017

Got very good knowledge about branding and all lectures very informative and well delivered by professor

автор: Adriana R

Jan 05, 2018

Such a fun and informational course. I enjoyed the way professor Rodrigues Baptista thought this class.

автор: Rahul K

May 24, 2020

A good experience where knowledge is based on from scratch to know how a brand manages in the market.

автор: Prabhat C

Feb 17, 2017

It is a course which offers practical knowledge. Provides a very good insight on the branding world.

автор: Jamie

Jun 10, 2020

Overall this was a great experience and I truly learned a lot about brand and product management.

автор: Chayan S

May 13, 2020

Very Well define and interactive course that gave me insights of product and brand management

автор: Pradeep

May 01, 2020

Great course to reorient ourselves to the basic principles of product marketing and branding.

автор: Carol M

Aug 02, 2018

Informative, deep, clear, and the instructor is charismatic and has great explanation skills.

автор: Md. Z H B

Jul 18, 2017

I have loved the course. The Content, Study Materials everything was top notch. Thumbs Up (y)