This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!

I found this course very informative, professor Luis Rodriguez Baptista reads the course very emotional and interesting which always keeps you in focus. I got to know new concepts and stratages and cannot wait to start to implement them in future.

In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.

I enjoyed & loved to learn the course throughout all the modules. The course increased my knowledge to a great extent. The instructor was great with excellent presentation skills who provided a wealth of information that was easy to digest.

The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.

Please, please provide more classes taught by Professor Luis Rodriguez Baptista !

Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.

Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.

I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.

I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.

LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.

Thank you so much

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Learnt about how to build brand equity, brand architecture and brand portfolio, what is brand pipeline and how to manage brand engagement, which are going to help me in my marketing career.

Very practical course taught by giving real time examples. The assignments,quizzes and reading materials were extremely amazing based on real life situations. Learnt a lot from the course.

It was an exciting journey getting to understand the intricacies behind brands and how they can be managed successfully. The lessons were in-depth and the examples were explicitly simple.

This course was informative and interesting for me and, I think, for people who are interested in marketing. All information was explained affordable, thanks to a professional teacher.

Excellent contents, testing and materials. Very logic progression of contents and relevant information, even if you are already working in the field.

A benchmark for Coursera offerings

This is the best course I have taken on Coursera so far. I highly recommend it to anyone who is interested in marketing, branding or management.

Thank you for this awesome course!

The delivery of the content by the professor is really great. He engages his audience really very well and would want to make feel to continue watching more lessons back to back.

Amazing course!!! The explanation was detailed yet crisp. Learned a lot of new concepts and the examples and models discussed are relevant and useful. Enjoyed the course!!!

Great concepts that can easily get overlooked while working to create one's own brand.

Great content delivery and actual use cases help in easy understanding of all concepts

I was new to product management and branding strategies and this course was enlighthing! The course is super interesting and explained very well. Definitely recommended!

Excellent Course. Was well structured and thought out! I will definitely refer back to this course in the future in case of Brand Management challenges in my company.

The lecturer is so engaging and easy to learn from. Really practical and doesn't use jargon. The industry words he uses he explains well so perfect for a beginner.

A very nicely crafted course on brand and product management. Explained in a detailed and structured manner with abundant examples. Awesome learning experience!