This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.
автор: Sashank S K
•It was a great course! It serves as a good starting point on the journey to being a Product/Brand manager, and helps us understand the basic nuances of the domain. Prof. Luis teaches really well, and is supported by excellent graphical illustrations. Worth a shot for all aspiring product and brand managers/analysts.
автор: Ruturaj S S
•It has given me free insights on techniques and strategies on how to become a better brand and product manager. A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field
автор: Eduardo P L
•Clear, professional, well structured and easy to digest videos.
I would recommend this course to anyone who is either starting a new business, willing to design a successful brand and product strategy or is entering the world of product and brand management on their career.
Kudos to Professor Luis Baptista
автор: patricia c z
•i think this course is a great opportunity to know how the work is done at IE Business School. I am very proud with my purchase of the Specialization in Marketing Mix. Moreover. i want to say thank you to the professor because he is a amazing professional and his explanations are very nice and clear.
автор: Upma G
•This was my first course with Coursera and I have to say I am highly impressed with the layout. Professor Luis Rodriguez Baptista has done the job amazingly well. He explained every topic effortlessly. I am extremely satisfied as this course had much more than my expectations.
автор: Nikhil H C
•The course was very good and informative about Product and Brand Management. The lectures provided the necessary insights of the program. I feel this course has instigated my interest in brand management and I am sure to further take my study to much deeper level in this area.
автор: FATIMA Z E K
•The best eveeeeer! I'm so satisfied, I woke up every morning happy to take this course, I felt always motivited when I knew that I'm gonna take a new course and learn, for sure, new things. Big thaaank's for the instractor (you are the best ever) I could never thank u enough!
автор: Nikhil J
•It is an amazing course taking you through every short detail you are required to know about brand and product management.
The assignment also help you to understand how to search for the data you need about the market and also keeps your basics strong with regular quizzes .
автор: Saurabh M
•This course provides a very good practical understanding of various concepts on Brand Management with brief overview of Product Management. The relationship between the Product and the brand, and how both of them connects to the business needs are explained very well.
автор: Cheryl P A
•Professor Rodriguez Baptista was an amazing lecturer. I really enjoyed this course and will refer back to the course materials frequently to maintain my expertise in Brand & Product Management. I can't wait to apply my newly acquired theory to real-life scenarios!
автор: Mahmoud A
•It was so fun and helpful. It's the 1st course I attached to and understand the product mix very well and the relationship between branding and product development. I recommend this course for anyone who want to learn more about marketing. It's worthy.
автор: Stavros S
•This course is very realistic and practical in nature. Professor Rodriguez -Baptista has an incredible way of relaying the information and illustrating the practical application of tools and models to the real business environment. Highly recommended!
автор: Luis R M
•It is a good course. The instructor is very good. I really took advantage of it because I had prior knowledge of all the topics. Even though, I believe that it is too ambitious. Gose too fast and covers too much. If you are profane, you can be lost.
автор: Alexey F
•I found this course very informative, professor Luis Rodriguez Baptista reads the course very emotional and interesting which always keeps you in focus. I got to know new concepts and stratages and cannot wait to start to implement them in future.
автор: Khosro G
•In this valuable course, I learned about "product life cycle", "product development" , "market penetration", "Brand architecture" and many more. The course of brand and product management really helped me improve as a current retail assistant.
автор: Kunjalkumar K P
•I enjoyed & loved to learn the course throughout all the modules. The course increased my knowledge to a great extent. The instructor was great with excellent presentation skills who provided a wealth of information that was easy to digest.
автор: Elena C
•Amazing course it's super complete and helpful with all the material and the teacher examples easy to follow and understand. Even if you don't have knowledge in this area you'll finish with a complete panorama of Brand management.
Thanks!
автор: Shanshan T
•The instructor is one of the best teachers I ever had. He made the point concise and clear. He has natural talents of conveying knowledge and information.
Please, please provide more classes taught by Professor Luis Rodriguez Baptista !
автор: Ajiboye O
•This course has greatly helped prepare me on how better to manage products and categories, understand their life cycle and how to better increase their profitability. I would recommend it to anyone with an interest in brand management.
автор: Chinmay S
•Such a different perspective to introduce myself to the world of marketing! The course content was super & even the examples laid out across were from varied industries thus providing a holistic view on how to manage brands & products.
автор: Rigel M B
•Me ha gustado mucho el curso, he recordado varias cosas que vi en la facultad y he aprendido conceptos nuevos y actuales. Considero que es un curso de muy alta calidad y los ejercicios permiten que lo aprendido se aplique al momento.
автор: Andrey K
•I liked this course 'Brand & Product Management' by IE Business School. The material is clear and specific with business cases of the real life. I recommend it to those who are interested in up-to-date brand management and marketing.
автор: Rajan K
•I have Brand and Product management course in 5th sem of MBA. This course really helped me in understanding key aspects related to developing and managing a brand. Thank you Coursera for giving me finacial Aid.
автор: MARIA T M T
•This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.
автор: Gabrielle L
•LOVE IT. I just start my 1st module and can't wait to say gratitude to this course for giving me a chance to learn about these things. I'll update more after I finished this course.
Thank you so much