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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,967
Рецензии: 431

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

276–300 из 429 отзывов о курсе Brand and Product Management

автор: Dennis P C

7 окт. 2020 г.

Engaging experience!

автор: Anirudh M

25 апр. 2020 г.

The prof is amazing!

автор: Seng L G

29 апр. 2019 г.

useful and practical

автор: Sivakumar C

3 мар. 2016 г.

Very Comprehensive !

автор: Rajendra P R

23 авг. 2020 г.

Fantastic course...

автор: Kundan k

14 дек. 2019 г.

best for corporates

автор: kevin g

28 авг. 2016 г.

Thanks !!! A Lot !!

автор: Geetendra S D

24 июня 2016 г.

excellent professor

автор: Alison G d C

30 июня 2020 г.

Excellent course !

автор: Manjunath S K

5 июня 2020 г.

Very good course..

автор: Fr A I F

6 янв. 2020 г.

Wonderful journey.

автор: Rami A S

7 нояб. 2020 г.

Very Informative

автор: victor d

23 окт. 2020 г.

Great time here.

автор: Vignesh. M

29 сент. 2020 г.

Excellent course

автор: Wang Y

7 сент. 2020 г.

very nice class~

автор: Arun K M R

2 сент. 2020 г.

Excellent course

автор: swapnill b

29 авг. 2019 г.

very good course

автор: Yasmeen S

27 янв. 2018 г.

Excellent course

автор: ADEBISI O A

31 дек. 2017 г.


автор: Harshal J

6 дек. 2016 г.

Very informative

автор: Virendra G

9 окт. 2016 г.

Excellent course

автор: Sarder S I J

8 авг. 2020 г.

Very up to date

автор: Martin L

18 апр. 2016 г.

Amazing course!

автор: Piyada N

12 февр. 2016 г.

Love the course

автор: Vritti N

30 июля 2020 г.

Amazing course