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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 2,086
Рецензии: 451

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

201–225 из 449 отзывов о курсе Brand and Product Management

автор: raj u

13 янв. 2017 г.

Analysis of an issue is super along with illustrations.

автор: Anjali s

5 янв. 2021 г.


автор: Anna B

8 мая 2020 г.

Great course, clear structure, incredibly interesting!

автор: Dr V K S G

11 июня 2020 г.

Practical case study of lemondae is very good example


2 сент. 2020 г.

It was awesome and that Marketing Funnel was amazing

автор: Sylvano I

20 авг. 2020 г.

very informative learnt so much on brand management

автор: Muhammad S

22 июля 2020 г.

Very interesting and valuable for business students

автор: vishal k

24 июля 2017 г.

Great course with good examples explained properly

автор: Agnieszka

26 февр. 2017 г.

Excellent! I really enjoyed following this course.

автор: Ivonne M

16 мар. 2021 г.

Muy completo el curso, solo que n otiene creditos

автор: Koh W B J

18 нояб. 2020 г.

Interesting and comprehensive content and course.

автор: Soumya K

13 сент. 2018 г.

excellent course to understand brand. very useful

автор: Gamael B

23 мая 2016 г.

Great delivery, very informative and resourceful.

автор: Stephen O

8 июня 2019 г.

Great Course. Very informative and descriptive.

автор: Adam I

14 мая 2019 г.


автор: Dee M

19 мая 2016 г.

Great, great course - many very useful insights

автор: Reiner P

9 мая 2016 г.

5 stars, this is a perfect course with Impact.

автор: Vedashree K

28 нояб. 2020 г.

Excellent course with interesting assignments.

автор: TANMOY D

15 апр. 2018 г.

Good Explanation of each topic in the course..

автор: ABHIJAT S

1 янв. 2018 г.

.Excellent Course structure! Brilliant faculty

автор: Dr. S S

6 сент. 2020 г.

Amazing Content and explained in the best way

автор: JULIO F A F

20 июля 2020 г.

Excelent and very educative. Recommended 100%

автор: AMAN S C

8 мая 2020 г.

excellent teaching by our spanish instructor.

автор: Budhaditya R

4 мая 2020 г.

Loved the pedagogy and the style of teaching!

автор: DARSHAN P S

3 мая 2020 г.

Best Course for brand and product management!