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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,569
Рецензии: 337

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии


Sep 08, 2018

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.


Jun 20, 2020

I really loved it, it's fruitful, I firstly thought I would get bored and that it would be heavy, but It's really amazing and I already got info from it that I'll be implementing in my real life.

Фильтр по:

201–225 из 334 отзывов о курсе Brand and Product Management

автор: Akande O O

May 27, 2020

Good teachings, nice course

автор: Vinay K S

Aug 12, 2018

This course is very useful.

автор: Thamara M

Aug 29, 2016

Good Job, really helpful!!!

автор: Rinishka R

May 20, 2016

totally love this course <3

автор: RAMRAJ

Mar 27, 2020

this course has helped me

автор: Кабанова Е В

Dec 26, 2017

Thank you for the course!

автор: Md R I

Jun 12, 2020

This is excellent course

автор: Pranath D S

Mar 19, 2019

Exceptionally explained.

автор: Dmitry S

Sep 12, 2017

Very exciting and useful

автор: Muhammad B Z

Aug 03, 2018

A must-do for beginners

автор: Boris V

Jun 27, 2017

Excellent course indeed

автор: OMOLOLA O

Jun 04, 2020

The course is amazing.

автор: DILEEP K B

Nov 06, 2016

Beyond my expectation.

автор: Ilja P

Jul 29, 2019

Thank you, Professor!

автор: S. M U S H

Sep 18, 2017


автор: igor s

Apr 19, 2016

very very good course

автор: Anirudh M

Apr 25, 2020

The prof is amazing!

автор: Seng L G

Apr 29, 2019

useful and practical

автор: Sivakumar C

Mar 03, 2016

Very Comprehensive !

автор: Kundan k

Dec 14, 2019

best for corporates

автор: Mithun

Aug 28, 2016

Thanks !!! A Lot !!

автор: Geetendra S D

Jun 24, 2016

excellent professor

автор: Alison G d C

Jul 01, 2020

Excellent course !

автор: Manjunath S K

Jun 05, 2020

Very good course..

автор: Anil I F

Jan 07, 2020

Wonderful journey.