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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 1,968
Рецензии: 432

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

151–175 из 429 отзывов о курсе Brand and Product Management

автор: Jose M C

26 апр. 2017 г.

Great course! Very useful and easy to follow. Congratulations for the course!

автор: AMIT D

30 мар. 2020 г.

Perfect coverage of all the aspects of Brand Management, brand Portfolio etc

автор: Adoh I B

1 мая 2020 г.

This course has opened my eyes to knowledge and I am excited to go higher.

автор: remie w

7 окт. 2019 г.

Very informative and coherent, not circuitous and very relevant. Thank you

автор: Igor F M B

6 авг. 2019 г.

Excellent course with a great approach to the values of a brand. Congrats!

автор: ashok s

4 авг. 2020 г.

It was great learning through this channel .

Very good learning experience

автор: Gabriel d l L B

28 авг. 2016 г.

The information is very well organized, easy to follow and to understand.

автор: Mohammed H A

29 февр. 2016 г.

Excellent Course, really I gained a lot of information and a lot of exper

автор: Jawahar S

21 июля 2019 г.

Very good introduction to concepts with relevant examples and readings.

автор: Mukhtar O

14 окт. 2020 г.

I really enjoyed the MOOC, it was very informative and I learnt a lot.

автор: Rahul S

23 сент. 2019 г.

Engaging material, Easy to understand, In depth supplementary materail

автор: Joey V

30 июня 2016 г.

Excellent course!!! Would recommend to friends, colleagues and family.

автор: Julian A M G

4 авг. 2020 г.

I really liked this course beacuse it was so clear and understanding.

автор: Patrick F

29 февр. 2016 г.

Great course.

No bla bla. Straight to the point.

Exactly what you need.

автор: Suvansh S

14 апр. 2020 г.

Good content and great course material. Useful for day to day usage.

автор: Ewa G

14 нояб. 2017 г.

Very clear way of explaining problems. I recommend it for beginners.

автор: Maru G

6 мар. 2018 г.

Quiet interesting and i will like to complete the course hopefully.

автор: Nicolás j

14 мар. 2016 г.

Muy buen curso. Vendría bien que tenga más ejemplos y casos reales.

автор: ASHISH B

26 апр. 2020 г.

Excellent course material on branding . A must for every marketeer

автор: Svitlana K

17 окт. 2019 г.

useful and interesting to enroll yourself into the marketing field

автор: Valentina d c

3 дек. 2019 г.

it has been a good course, i suggest you to add more case history

автор: Mohamed Z R

12 июня 2016 г.

what an organized , clear and understandable videos and content ,

автор: Pastor J A P P

14 мар. 2016 г.

Importante información y fácil de entender. Bien explicado todo.

автор: JAYA E

31 окт. 2020 г.

very informative in brand building and knowing about customers.

автор: Seba H K

19 июля 2020 г.

it's an amazing course and very useful to understand the brand