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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

4.7
звезд
Оценки: 2,054
Рецензии: 446

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

MT
14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

SR
7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

326–350 из 442 отзывов о курсе Brand and Product Management

автор: Noor U M

19 мая 2020 г.

Excellent

автор: ADEBOYE A O

16 мая 2020 г.

Educative

автор: Mouza A N

15 мая 2020 г.

THANK YOU

автор: Rong F

13 окт. 2018 г.

Very Good

автор: ankur s

24 мая 2017 г.

wonderful

автор: irene s

14 мар. 2017 г.

muy bueno

автор: Md. A R

26 сент. 2020 г.

excelent

автор: Maria A

29 нояб. 2016 г.

Great!!!

автор: Deepak P

19 мая 2016 г.

thanxxxx

автор: S. K

25 окт. 2020 г.

Awesome

автор: Sijie L

15 окт. 2019 г.

like it

автор: wang

22 мая 2016 г.

perfect

автор: Gianfranco M R

23 февр. 2016 г.

amazing

автор: nabil c

26 мар. 2020 г.

great!

автор: Peter K

29 февр. 2016 г.

5 Star

автор: Sahil C

13 авг. 2020 г.

Ggood

автор: Afsin S

2 июля 2020 г.

Great

автор: Naresh H

15 янв. 2020 г.

super

автор: Waleed A

25 июля 2016 г.

Great

автор: ABHIJEET S

25 апр. 2021 г.

Nice

автор: Pierina A V O

15 авг. 2020 г.

Good

автор: Mr. S

23 апр. 2020 г.

good

автор: NAMALA S R

18 апр. 2020 г.

good

автор: Sameer A

3 сент. 2019 г.

Good

автор: Shwetashree V

19 июня 2019 г.

good