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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 2,088
Рецензии: 451

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

251–275 из 449 отзывов о курсе Brand and Product Management

автор: Wadzanai C

3 дек. 2016 г.

Beautiful course for role changers

автор: Duke N

18 окт. 2016 г.

Informative and interesting course

автор: Erika B

21 сент. 2020 г.

very clear, brief and informative


16 сент. 2020 г.

very good and so much informative

автор: Manish S

15 окт. 2019 г.

Awesome course and great teaching

автор: Folarin L

3 мая 2021 г.

Very Educative and Easy to learn

автор: Tasfia R N

2 июня 2020 г.

This is really an useful course.

автор: Wendy

4 апр. 2019 г.

Solid knowledge and vivid cases.

автор: Louisa R

19 мар. 2021 г.

I absolutely loved this course!

автор: Anik k d

28 июля 2017 г.

the course was indepth and apt.

автор: vijaydilipraj

16 мая 2021 г.

EXCELLENT...! Cannot be better

автор: T. A

16 апр. 2020 г.

This course is really amazing.

автор: Susana M

6 апр. 2018 г.

Very interesting and complete.

автор: rajath s

16 февр. 2017 г.


автор: Prasham P

23 янв. 2021 г.

Learned how to increase sales

автор: Ерошенков М А

6 мар. 2020 г.

Wery interesting and usefull!

автор: Claudio M O

14 дек. 2017 г.

hi, Thanks for the petty tips

автор: Deepak R N

9 июня 2016 г.

Superbly taught to the point.

автор: Kathryn B

3 янв. 2017 г.

Fantastic course. Thank you!

автор: Satyam P

21 февр. 2016 г.

A very well explained course

автор: Sulaimon y

24 сент. 2020 г.

Thanks for this certificate

автор: Akande O O

26 мая 2020 г.

Good teachings, nice course

автор: Vinay K S

11 авг. 2018 г.

This course is very useful.

автор: Thamara M

29 авг. 2016 г.

Good Job, really helpful!!!

автор: Rinishka R

20 мая 2016 г.

totally love this course <3