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Вернуться к Brand and Product Management

Отзывы учащихся о курсе Brand and Product Management от партнера Международная бизнес-школа IE

Оценки: 2,150
Рецензии: 463

О курсе

Identify the critical information needed to develop a product and brand strategy that generates both quick-wins and long-term value. By completing this course, you will be in position to create an activity plan to bring your brand strategy to life - both externally towards consumers and internally to employees. You will be able to define the right metrics for determining success in the implementation of your product and brand strategy, considering any adjustments that may need to be made under a test and learn methodology. Luis Rodriguez Baptista - a professor at IE University and Marekting Consultant - will guide you through six modules that look at first understanding the challenge of managing products through their 'life-cycle' and culminates with learning how to equip your employees with knowledge of how to deliver on your brand promise. The course features interviews with consumer and industry professionals, which help illustrate the importance of brand strategy. Brand and product management is a unique course which enables you to first understand the importance of brand and product management and then use brand development, architecture and portfolios, in order to achieve success....

Лучшие рецензии

14 окт. 2020 г.

This course has been very helpful in learning about managing a brand and their products. It has given me free insights on techniques and strategies on how to become a better brand and product manager.

7 сент. 2018 г.

A very good course for those who are new or looking to refresh their knowledge of brand management. All the concepts are explained well, and provide a solid foundation for building up in this field.

Фильтр по:

226–250 из 463 отзывов о курсе Brand and Product Management

автор: AMAN S C

8 мая 2020 г.

excellent teaching by our spanish instructor.

автор: Budhaditya R

4 мая 2020 г.

Loved the pedagogy and the style of teaching!

автор: DARSHAN P S

3 мая 2020 г.

Best Course for brand and product management!

автор: Aliroz K

26 мар. 2019 г.

One of the best course for Business students.

автор: Anna N

21 февр. 2019 г.

Very nice course! and really nice instructor!

автор: MD. R H

27 июля 2020 г.

It is an interesting course. I learned a lot

автор: Aya h

13 апр. 2020 г.

Helped me understand the basics of branding

автор: Рацеева С С

11 мар. 2019 г.

Great course, great professor. Good luck fo

автор: 何慧洁

27 июля 2021 г.

I have reapped great fruit in this course!

автор: Krishnaprabhu

11 мая 2020 г.

It was an unbelievable learning experience

автор: Naveed I

11 мая 2020 г.

It will really really helpful in my career

автор: Abhinav

12 авг. 2020 г.

Thank you for the informative course BPM.

автор: Ishank K

29 июня 2020 г.

Deep Understanding about brand management

автор: Samia A

12 мая 2020 г.

Very Informative course. Great instructor

автор: Liya S

25 авг. 2019 г.

very good course with a very good teacher

автор: Vahid N

28 авг. 2016 г.

Great introduction to the subject matter.

автор: Alvin J S

15 нояб. 2020 г.

Simplified yet very informative, cheers!

автор: Veronika U

26 окт. 2020 г.

This was really useful course for me. :)

автор: Anamika A

3 июня 2020 г.

The concepts were excellently explained.

автор: Ryan M

3 апр. 2020 г.

Great course with real up-to-date ideas.

автор: Łukasz C

21 авг. 2016 г.

Really great course! I enjoyed it alot!

автор: Sumit R G

25 июня 2021 г.

Very engaging and good precise content

автор: Matteo R

25 июля 2017 г.

Great course and super cool instructor

автор: Jean W C

20 сент. 2016 г.

very interactive course.. very helpful