3.3 What a branded house is and when to use it.

From the course by Международная бизнес-школа IE
Brand and Product Management
731 ratings
Международная бизнес-школа IE
731 ratings
Course 1 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Knowing how to communicate your offering: Brand Architecture & naming.
At the end of this module, you will be able to: Define how to name your brand. Explain how to develop a system to incorporate future products and brands.

Meet the Instructors

  • Luis Rodriguez Baptista
    Luis Rodriguez Baptista