The UVa content is good, but the BCG content is just contentious talking points like the deconstructed value chain. Very little practical information on how an organisation would digitally transform e.g. how it uses data or interacts with its customers.

This is the first MOOC I have completed and I must say it was wonderfully presented. As an Undergraduate Business student in an Indian college with outdated curriculum and deficient teaching methodology courses like these are a blessing. To learn about the background of Technological Innovation in Business and to learn about recent trends in the Business Sector and how it is transforming the world around has given me a lot of perspective. It was wonderful to learn about the Process of Disruption, Digital Transformation, Blockchain, AI, AM,etc. and the last module where we were taught about how organizations can use Digital Transformation Strategy in alignment with their resources and their business ecosystem. The Interviews with the BCG experts were very insightful, perhaps my favorite part of the entire course.

Regarding the course content and methodology, I think some modules were a little overwhelming in terms of the information but that is alright since we can always rewatch videos. The tests were wonderful as they required us to use the concepts we learnt and apply them on real life scenarios. This course did not have peer reviewed assignment but made up for it with brilliant quizzes, which I believe are better than most quizzes and peer reviewed assignments in other MOOCs.

I hope to see more Strategy courses from BCG and Darden UVA.

This is for people who have are not in the industry of IT, Software Development or related. If you are a working professional it's to high-level and very generic.

It's a good overview of key concepts, but all in all rather superficial.

very insightful! The syllabus is very well thought of and very understandable from a perspective of a non - tech person. the takeaways really help in summarizing the knowledge / lessons per module.

Graphics in week four are not shown propperly.

Week 4 teaches us, that it is recommendable to create a two speed IT team. However, on the homepage of BCG there was an article published, which describes "the end of Two-Speed IT". Is the material of this class outdated?

Having heard of this term every single hour of working with a consultancy, finally feels great to have a structure in my mind to understand, adapt and explain what digital Transformation really is!

The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.

Great course! Offered me the opportunity to understand the exponential impact of technology and how deconstruction of industry stack is key to massive innovation in several businesses.

It is a very comprehensive course that the materials are well prepared. Thank you to BCG! I have refreshed my knowledge, learnt many new concepts and on how to apply them.

Perfectly created content, timed and packaged extremely well. Would recommned to everyone in my ecosystem!

Strong emphasis on the business side of the topic whereas the technical aspects of real and concrete digital transformation were left out.

I have yet to complete this course and was planning to quickly review it for any additional information to supplements my courses on Digital Strategy and the Future of Work courses from my People Analytics studies with AIHR Academy and MyHRFuture. (I am also taking classes in Data Science). I just become completely enthralled by this course, the case studies, and the outline of things to come. The reflection questions have provided me with guides to express how I have contributed to business transformations in the past, or how attempts to change technology platforms have failed earlier in my career. I'm so pleased I took the time to review this course. I highly recommend this course to everyone! I found examples from so many industries and it really helped me think clearly about my own situations. Thank You!

Brooke Zimet, SPHR, SHRM-SCP

I first opted for a free enrolment to the program, I learned for a week and stopped when it prompted for money, went to find other similar courses on other platforms but the impact of the first week session was so deep on me that it brought me back to the course, made me pay for it and after finishing the course I feel so glad I deed and feel so enriched. The course is structured very well, the content, the interviews, the videos, the description is so relevant, to the point and impactful. The exercises in between and weekend reviews really keep you tested on your understanding. The Coursera platform is one of the best e-learning platforms that I have experienced. Kudos to the BCG team, I now know why BCG is The BCG, look forward to more from and with BCG, and Coursera. Thanks, Darden School of Business and the University of Virginia.

The course provides a very well thought out overview of digital transformation for organizations. Lecturers provide a range of tools and frameworks behind the theory, real-life examples to illustrate concepts taught, and common pitfalls to watch out for. The interviews of fellow BCG-ers and various polls are extremely helpful to get a glimpse into practice and into fellow students' perspectives. There are no lecture materials nor readings, so prospective students should be prepared to take lots of notes. There is also no final exam nor final peer assignment, which would have helped students really consolidate their learning. Great job!

Very helpful course to broaden understanding of Digital Transformation implications. Nice introduction to solid notions which, so far, only had a conceptual presence in my mind. Very much appreciate the diversity of roles and nationalities; missed seeing more women in senior roles. This is not a feminist comment; rather a gender statement ... it almost feels as if digital transformation was a masculine capability. Regardless, very excited about the main takeaways. Looking forward to understanding its potential applications in the fashion industry. Thank you.

Although I already knew a lot about digital transformation, this course is highly recommended by me. In a structured way, it goes through the entire scale of what digital transformation is, can, does, how to implement to practical tips. It really takes some perseverance, but achieving this grade is definitely worth a compliment. The only comment I have is that the course sometimes seems a bit outdated when you look at the examples and expressions like '... in 2020...', it is already 2020! On the other hand, it was more than fine in terms of content.

Very good course with practical case studies and interviews. Also the presentations were very nice by the BCG people. The teaching style was very approachable and fun especially by Amane Dannouni.

The course is great. The instructors have an amazing knowledge. The materials are very good.

I would like to thank Amane, Ching Fong and Micheal for their effort and examples during the course.

This was truly a worth investment in my career. Learned a lot. Well structured course content.

Suggestion

It would have been good to have some slides or summarized material available with video tutorials. I have seen such material available in other online course providers. Anyway, course was good even without such material.

I have come out of the course with more knowledge than I had previously on the subject of DT

Material was very well constructed and the expert interviews provided much insight

Only feedback is the ability to verbally understand some of the presenters clearly and handout material was very basic

not free at all

Super value! Awesome insights into many aspects of business, strategy, operations and technology. Concise content effective in driving the key points. Along with practical examples across industries. I like Prof Michel Lenox and Prof. Aman. Very impressive in their knowledge and delivery. Only 2 pieces of constructive criticism - 1) we should be able to submit answers to the real quizzes (graded) even if we are just auditing the course (we don't care for the certificate but it's good to see how we perform and get some grade at the end of finishing the course!) and 2) week 3 and 4 are toooooooo much in content compressed within 1 week. Maybe both can be divided into at least 2 parts to make it total 6 week course. Anyway, thanks to all involved in making this course (knowledge) available to us.

The course is a perfect first theoretical approach to the Digital Transformation. I have learnt about the technologies that have triggered the Digital Transformation, about disruption and the life cycle of industries and a framework to understand and to speak about Digital Transformation; it has gotten a much more tangible concept for me.

Also it was important for me the part of the course about how a company should face the Digital Transformation, and which tools does it have.

The extension of the course was perfect and it covers all the subjects I expect when I saw the name of the course.

I would have liked to have some written tests, not multianswer ones. I think it is a better way to prove one has learnt something from the lessons.

This is an unbelievable course! It is amazing how the course is put together in a precise and concise manner which offers so much educational value. The syllabus is very well put together, in logical sequences which makes learning enjoyable. The videos are also of high quality, and the interviews done with the BCG experts are so insightful! Don't be fooled by thinking it is only a 4-week course and it can only offer basic materials. The materials in this 4-weeks course are immense, because it goes direct to the point and complements it with interviews of real life experiences. I have been 24 years in business and I still find this course very useful. If you are passionate about digital transformation, you really need this course!