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Вернуться к International B2B (Business to Business) Marketing

Отзывы учащихся о курсе International B2B (Business to Business) Marketing от партнера Университет Ёнсе

Оценки: 481
Рецензии: 94

О курсе

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Лучшие рецензии


7 сент. 2020 г.

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 дек. 2019 г.

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Фильтр по:

76–93 из 93 отзывов о курсе International B2B (Business to Business) Marketing

автор: Andrew Y S L

25 мая 2021 г.

Much better than the first 2 courses, would rate it 3.5 to be honest.

автор: TRACTOS / P S

30 мая 2016 г.

It would be better if the course can include more examples

автор: Juan E S M G

16 янв. 2018 г.

Very good it porvides excellent tips for B2B2C Marketing

автор: Ornicha B

15 апр. 2020 г.

It was a great opportunity to study in this course

автор: Omkar P

5 окт. 2020 г.

great course

автор: Diego A P G

7 мар. 2017 г.

Good content

автор: Guruswaminathan A

4 авг. 2019 г.

Very good

автор: Misbahul A

10 июня 2020 г.


автор: NIKHIL R

14 мар. 2019 г.


автор: KESHAV G

18 авг. 2019 г.

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

автор: Ayona D

14 янв. 2018 г.

The accents and voice are not too clear in some of the videos

автор: 윤기효

29 сент. 2018 г.


автор: Felix S

12 сент. 2016 г.

Some of the content are repetitive. The first interview sounds "staged". Some Korean reference ("noon sei" or something like that ) are non-value adding.

автор: Rushil S S

10 мая 2020 г.

More focus was on theories , instead students should be exposed to tools which are actually used for International Marketing.

автор: Rahul S

14 мая 2020 г.

Teaching way is not so good and some topics still i am confused

автор: MD J P

19 сент. 2020 г.

Well, professor is not that much cooperative.

автор: Md. T H B

9 окт. 2020 г.

Less explanation and high complexity. Used less known terms as well as highly customized terms. Very much difficult to visualize the factors and understand properly.

автор: Prince S

25 июля 2021 г.

It's not what I expected at all, I'm sorry, but that's how it feels