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Вернуться к International B2B (Business to Business) Marketing

Отзывы учащихся о курсе International B2B (Business to Business) Marketing от партнера Университет Ёнсе

Оценки: 481
Рецензии: 94

О курсе

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Лучшие рецензии


7 сент. 2020 г.

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


18 дек. 2019 г.

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Фильтр по:

51–75 из 93 отзывов о курсе International B2B (Business to Business) Marketing

автор: Guillermo G

19 июля 2016 г.

Great teacher!

автор: Shuvam C

12 июля 2020 г.

Good Learning

автор: 김광석

30 сент. 2018 г.

thanks you!!!

автор: Pablo M

27 мая 2019 г.

Very Usefull

автор: Innara

22 янв. 2021 г.

Thank You!

автор: Farrukh M

26 апр. 2020 г.

Great work

автор: Jéssica C S

23 мар. 2020 г.

Very Good!

автор: Alexandre B

22 дек. 2017 г.

too long..

автор: PHAN T H H

22 июля 2020 г.

Very good

автор: Tynychbek Z

19 июня 2019 г.

very good

автор: BASEM S

8 окт. 2016 г.

very Good

автор: José V S

9 июня 2016 г.


автор: Manuel E L d l V R

12 апр. 2017 г.

Great !!

автор: Flt L G R

9 июня 2020 г.



30 сент. 2019 г.


автор: sabreen k m k

17 окт. 2016 г.



15 янв. 2022 г.


автор: SHAIKH S M A

22 апр. 2020 г.


автор: Rajkumar Y

2 июля 2020 г.

This is my first online course where i find Coursers finely crafted the course materials, the materials included reading Videos with translated notes to grasp, interviews of top companies CEO's and personnel's which help us to understand the depth of course and leads in right direct as well the web references which add on coverage to involve fully in subject.

Thank you Mr. Dae Ryun chang videos specially introduction video & Boxing attire.

Thank you COURSERA Management team to make learning Easy.

автор: April J

9 апр. 2016 г.

The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.

PS. I like the funny introductions and side comments of Prof. Chang.

автор: Evie W

31 мар. 2021 г.

I really appreciate that you can watch the lecture videos at your own pace and that there's a wide variety of learning resources for you to absorb the content easily. Would recommend to give this course a try to get a good understanding of International B2B marketing

автор: Jiajia Z

8 окт. 2017 г.

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

автор: Marwa S

5 февр. 2021 г.

More clarification needed on some terms transing difference between diagonal, vertical and horizonal cross countries growth matrix

автор: Sindamanie V

13 сент. 2021 г.

The Lecturer can do a better job. He literally made me fall asleep with his lectures. Apart from that, the course content was good

автор: Soraia M

23 авг. 2020 г.

Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.