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Вернуться к International B2B (Business to Business) Marketing

Отзывы учащихся о курсе International B2B (Business to Business) Marketing от партнера Университет Ёнсе

Оценки: 368
Рецензии: 79

О курсе

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Лучшие рецензии


Sep 08, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


Dec 19, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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51–75 из 78 отзывов о курсе International B2B (Business to Business) Marketing

автор: Basem m e s

Oct 08, 2016

very Good

автор: José V S

Jun 09, 2016


автор: Manuel E L d l V R

Apr 12, 2017

Great !!

автор: Flt L G R

Jun 09, 2020



Sep 30, 2019


автор: sabreen k m k

Oct 17, 2016


автор: SHAIKH S M A

Apr 22, 2020


автор: Rajkumar Y

Jul 02, 2020

This is my first online course where i find Coursers finely crafted the course materials, the materials included reading Videos with translated notes to grasp, interviews of top companies CEO's and personnel's which help us to understand the depth of course and leads in right direct as well the web references which add on coverage to involve fully in subject.

Thank you Mr. Dae Ryun chang videos specially introduction video & Boxing attire.

Thank you COURSERA Management team to make learning Easy.

автор: April J

Apr 09, 2016

The lessons contain brief explanation even if this is an introduction study only. There are a lot of key things and terms to remember (that are mostly hard to comprehend if you do not have marketing knowledge) which I also believe are necessary in further B2B market study.

PS. I like the funny introductions and side comments of Prof. Chang.

автор: Jiajia Z

Oct 08, 2017

Some models and approaches are very practical . I think some of the expression are kind of obscure than other lectures with native English-speakers.

автор: Soraia M

Aug 23, 2020

Compared to the other two courses, this one went into dep to the concept. I appreciate the teaching quality of the Professor.

автор: TRACTOS / P S

May 31, 2016

It would be better if the course can include more examples

автор: Juan E S M G

Jan 16, 2018

Very good it porvides excellent tips for B2B2C Marketing

автор: Ornicha B

Apr 15, 2020

It was a great opportunity to study in this course

автор: Omkar P

Oct 05, 2020

great course

автор: Diego A P G

Mar 07, 2017

Good content

автор: Guruswaminathan A

Aug 04, 2019

Very good

автор: Misbahul A

Jun 10, 2020


автор: NIKHIL R

Mar 14, 2019


автор: KESHAV G

Aug 18, 2019

The course can be more precisely and aptly offered as despite doing the course I have a grey area in my head

автор: Sourabh N

Jul 25, 2017

Course will be more interesting & enthusiastic with live examples of different industries.

автор: Ayona D

Jan 14, 2018

The accents and voice are not too clear in some of the videos

автор: 윤기효

Sep 30, 2018


автор: Felix S

Sep 12, 2016

Some of the content are repetitive. The first interview sounds "staged". Some Korean reference ("noon sei" or something like that ) are non-value adding.

автор: Rushil S S

May 10, 2020

More focus was on theories , instead students should be exposed to tools which are actually used for International Marketing.