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Вернуться к International B2B (Business to Business) Marketing

Отзывы учащихся о курсе International B2B (Business to Business) Marketing от партнера Университет Ёнсе

Оценки: 370
Рецензии: 79

О курсе

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Лучшие рецензии


Sep 08, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.


Dec 19, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

Фильтр по:

26–50 из 78 отзывов о курсе International B2B (Business to Business) Marketing

автор: Xavier M

Jul 02, 2020

Thanks Prof. Dae Ryung Chang!

We keep moving forward!

автор: Sumant D

Aug 19, 2019

Good one for all the Leaders in all Industries

автор: Abdul-Rahman J

May 01, 2020

Very insightful, wish it was a bit longer.

автор: Seraphima V

May 22, 2016

Thank you! For very interesting Course!!!!

автор: Ahmed A S

Apr 20, 2016

Great Course to Start a business Career

автор: Gabriel

Apr 19, 2018

Very good professor. Clear and clever.

автор: Georgios R

Aug 25, 2019

Fantastic course , Amazing Professor

автор: MOHAMED M P

Aug 21, 2020

Very good course in B2B marketing

автор: Arshit T S

May 13, 2020

International marketing skills

автор: Ashish C

May 31, 2018

very good and informative

автор: Saurabh K

Feb 20, 2019

very good for learning

автор: SALONI C

Oct 17, 2020

Very knowledgeable

автор: José M m r

May 10, 2020

perfect, very good

автор: Deleted A

Feb 13, 2019

excellent teaching

автор: Phan T A

Apr 05, 2016

love the lectures

автор: K V V

Feb 13, 2019

Good teaching.

автор: Guillermo G

Jul 19, 2016

Great teacher!

автор: Shuvam C

Jul 12, 2020

Good Learning

автор: 김광석

Sep 30, 2018

thanks you!!!

автор: Pablo M

May 28, 2019

Very Usefull

автор: Hafiz F

Apr 27, 2020

Great work

автор: Jéssica C S

Mar 24, 2020

Very Good!

автор: Alexandre B

Dec 22, 2017

too long..

автор: PHAN T H H

Jul 22, 2020

Very good

автор: Tynychbek Z

Jun 19, 2019

very good