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Learner Reviews & Feedback for Assess for Success: Marketing Analytics and Measurement by Google

4.6
stars
1,254 ratings

About the Course

Assess for Success: Marketing Analytics and Measurement is the fifth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights. You’ll create media plans and set performance goals. You’ll learn how to measure, manage, and analyze data from marketing campaigns using Google Analytics, Google Ads, and similar tools. Then, learn how to adjust a marketing budget according to insights extracted from key metrics. You’ll use A/B test results to optimize a campaign and identify metrics that define a campaign's success. You will be able to analyze and visualize data and insights in spreadsheets and prepare presentations to share campaign progress or results with stakeholders. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Plan and allocate the spending of marketing budgets - Describe the unique role of performance goals and key performance indicators (KPIs) in marketing campaigns - Describe how tools like Google Analytics and Google Ads are used to measure website and ad campaign performance - Describe how to determine the return on investment (ROI) or return on ad spend (ROAS) of a marketing project - Prepare, conduct, and analyze the results from an A/B test to optimize a marketing campaign - Apply spreadsheet features like sorting, filtering, and pivot tables to prepare data to be shared - Create charts in spreadsheets for visualization of metrics...

Top reviews

JC

May 9, 2022

This course builds a great foundation of marketing analytics. The first and second week's material allows you to learn the more intermediate aspects of performance marketing measurement (weeks 3 & 4)

IP

Jan 26, 2023

thank you. it is very usefull course on marketing analytics and measurement. make me have better understandeing and knowlegede how to measure marketing performance and changing strategy.

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26 - 50 of 286 Reviews for Assess for Success: Marketing Analytics and Measurement

By William E

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Sep 4, 2022

Lots of useful information, very difficult and dense. You will need more time to re-watch and learn. Holy cow

By Rachael S

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Oct 1, 2022

Needs quite a few updates.

By Leon Z

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Dec 14, 2022

Videos weren't very good. Narrator speeds through way to fast in his presentations when there is so much technical data that needs to be gone thru. In addition, when he is going through and showing you how to edit spreadsheets to analyze metrics, he speeds thru them. Also when he goes over screenshots of his screen, its hard to follow as there is no box highlighting what specific data point he is talking about. It makes it hard to follow him when there is so much data. Out of the 7 courses needed to complete the Google Marketing Cert, this was the worst.

By Marilyn P

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Aug 16, 2022

The instructor made it extremely had to follow. The back and forth from one slide to another during his presentation was incredibly frustrating. Also, Google - offer the course in using two products - Apple & Microsoft. I could not download a number of the Examplars due to the fact that Apple and Microsoft are not compatable.

By deb h

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Oct 13, 2023

This course was difficult to follow and moved very quickly with a lot of information. It was not my favorite course to try to learn online.

By Robert T

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Sep 16, 2023

Very rushed, the tutor jumps in from one thing to another.

By Nor S S A

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Mar 29, 2023

The hardest course to complete

By Siddharth T

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Nov 23, 2022

worst in the whole programe

a bot would have been better than this instructor

just reading out the content without even engaging with the audience

By saw c h

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Jun 10, 2023

So bad in explaining small details

By Iulia T

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Nov 5, 2022

I consider this the most complex course but also one of the most useful. Some instruments learned are a little bit hard to use for beginners such as working with spreadsheets pivot table. As i am interested in marketing strategy i have really enjoyed learning about performance metrics and concepts such as LTM or ROAS or CAC and the relationship between them that answer business questions and guide decisions. I would have liked more about how to calculate CAC. Nice course . Thank you for this model of professionalism!

By Thurman M

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Sep 22, 2022

Excellent course. All the courses have been good so far. Some are just a bit better than others. Of course, I want to finish the program. I consider this the start as there are a lot of the details in the material and links that contribute to being an effective marketer. You can have the best product in the world, but unless people know about it, it will sit on the shelf, unsold. It is a loss to the consumer, the people who work on making it, and the investors that have staked their money on it.

By Rais H

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Mar 14, 2024

Good morning, teachers. How was your night? I hope as you are doing well this morning, thanks to God. I am a citizen of Ukraine. I had medical business in the city of Truskavets in the Lviv Oblast of Ukraine. Likewise, I have a medical license in Ukraine. I have some experience with war. Now I want to get a career as a marketer and bookkeeper in the USA. I learned a lot from your course. I appreciate you, and I am very grateful for the knowledge that you give to people.

By Dasharatha H K S

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Dec 6, 2023

Thank you very much. This course is amazing. This course is invaluable. The teaching quality at Coursera is much better than universities (remote/onsite) where we traditionally learn as university students. This gives infinity value to the certificates provided by Coursera. Coursera is marvelous. I want to thank again for the great experience.

By Bart T

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Aug 18, 2023

This section of the program for myself was the most challenging. I didn't know the understanding or comprehension of analytics. After completing this section of the program I have a much better understanding of what analytics and reporting the results are all about. Mike the instructor was encouraging and helpful along the way.

By Sergey M

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Mar 16, 2023

This course is an excellent resource for anyone looking to improve their marketing analytics skills. The content is comprehensive and covers essential topics like KPIs, ROI, and A/B testing. The hands-on approach and use of tools like Google Analytics and Google Ads make it easy to apply the concepts in real-world scenarios.

By Thamanan S

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Feb 28, 2023

In this course, I have the opportunity to learn about how to use Google Analytics and Google Ads to track my customer journey on an online platform. I received more study tips about how to improve my skills, such as learning Python, R, and SQL. I will keep going to be an effective digital marketer!

By Susanna K

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Nov 30, 2022

I really enjoyed the presenter. Clearly described the course without sounding like he was reading it. A very good choice of presenter for this analytics course! Thank you. The quizzes seemed to be well thought out and not tricky either. I'm surprised how much of this I retained, it was a lot.

By Jyl L

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Aug 10, 2022

It was actually difficult to make it through this course. I blew right through the first 4 courses in 7 days. This was the 5th in the series. It took me 3 full days to finish it. I don't usually have trouble learning anything, but this one challenged me. Good on you!

By Nerinette R

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Jul 10, 2023

Course 5 of the Google Digital Marketing & E-commerce is the toughest course so far from Certificate Program. The information is more intense and covers a lot of topics that are important week 3 and 4 are very hands-on. All very useful information.

By Mohammad M

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Jun 5, 2023

Although this course does not require any prerequisite background, you'd be amazed by how comprehensive it is even for an entry-level digital marketing role. Thank you so much Coursera and Google for cooperating on this invaluable program.

By Abdul N

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Feb 28, 2023

Marketing analytics and measurement is very useful course,It provides better understanding and knowledge how to measure marketing performance and plan marketing strategy by understanding the market trends.

Thanks for coursera & Google

By Daniela G D G

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Jan 28, 2024

This course is perfect for gaining in-depth knowledge about analytics and measurement. It provides a comprehensive understanding of the subject. Completing it will enhance your skills in data analysis and measurement techniques.

By Haseeb U

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Feb 11, 2024

This course will make you learn everything that is required for measuring a successful marketing campaign, although this course is difficult to fathom if you put your efforts into it sincerely, surely you won't regret it.

By Brian M

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Aug 25, 2022

I learned so much and still have the need to learn more. This was challenging in some areas but overall great information. I gained confidence in areas where I was lacking, and filled in areas where the blank spots were.

By Do D Q

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Jan 7, 2024

The course is very helpful and well-designed with lots of opportunities to practice when we go through each component. Great to learn especially when some of the most popular analytics tools are from Google themselves.