This course will establish you as an expert in Facebook Ads Manager. Learn how to structure campaigns in Ads Manager by selecting ad objectives, target audience, budget, and placement that fit your unique goals. Learn to create and manage ads across Facebook and Instagram and evaluate and optimize the results of your Ads Manager campaigns. You will end the course by creating an actual ad campaign in Facebook Ads Manager to expand not only your knowledge, but your social media marketing portfolio. At the end of this course, you’ll take the Facebook Digital Marketing Associate Certification exam.
Этот курс входит в специализацию ''Профессиональная сертификация 'Маркетинг в социальных сетях от Facebook''
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Об этом курсе
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Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 4 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Прибл. 9 часов на выполнение
Английский
Субтитры: Английский
Чему вы научитесь
Structure campaigns in Facebook Ads Manager
Build an ad that aligns with your marketing objectives and target it to your intended audience
Set a budget, placement, and schedule for your ads in Facebook Ads Manager
Become certified as a Facebook Digital Marketing Associate
Приобретаемые навыки
Social Media MarketingAds ManagerFacebook Advertising
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 4 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Learners don't need marketing experience, but they have basic internet navigation skills and are eager to participate and connect in social media.
Прибл. 9 часов на выполнение
Английский
Субтитры: Английский
от партнера
Facebook builds technologies that help people connect with friends and family, find communities, and grow businesses. On successful completion of the Facebook Social Media Marketing Certificate, you'll instantly have a personal portfolio of work to showcase your talents to prospective digital marketing employers.
Программа курса: что вы изучите
3 ч. на завершение
First Steps in Facebook Ads Manager
In this first week, you’ll learn how advertising on Facebook and Instagram with Ads Manager works. You’ll learn how to structure an ad campaign in Ads Manager and you’ll learn how Facebook charges for ads and where ads are shown.
3 ч. на завершение
12 видео ((всего 51 мин.)), 5 материалов для самостоятельного изучения, 2 тестов
12 видео
Advertising with Facebook Ads Manager Course Introduction2мин
Introduction to Daniel Kob1мин
Careers in Digital Marketing5мин
First Steps in Facebook Ads Manager Overview 53
Tools to Advertise on Facebook5мин
Ad Placements6мин
The Facebook Ad Auction7мин
Campaign Structure3мин
Set Up Your Ad Account3мин
How to Navigate Ads Manager6мин
First Steps in Facebook Ads Manager Conclusion1мин
5 материалов для самостоятельного изучения
Advertising with Facebook Course Syllabus10мин
How to Be Successful in This Course10мин
Professional Certificate Job Search Resources Overview10мин
Community Guidelines10мин
Glossary of Terms10мин
2 практических упражнения
Introduction to Ads Manager Practice Quiz10мин
First Steps on Facebook Ads Manager Quiz20мин
2 ч. на завершение
Determine Your Campaign Objective and Budget
In the second week of this course, you’ll learn how to match your marketing goals to the right Facebook campaign objective. You’ll also learn how to determine the budget for your campaign and how to set your budget and choose your bidding strategies in Ads Manager.
2 ч. на завершение
7 видео ((всего 29 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
7 видео
Set a Campaign Objective6мин
Examples of Campaigns in Ads Manager 2мин
Determine Your Campaign Budget4мин
Set a Budget in Ads Manager3мин
Campaign Bid Strategies9мин
Determine Your Campaign Objective and Budget Conclusion1мин
4 материала для самостоятельного изучения
Overview of Available Campaign Objectives10мин
Determine Whether You Fall into a Special Advertising Category10мин
Campaign Bid Strategy Guide10мин
A/B Testing10мин
2 практических упражнения
Find the Campaign Objective that Matches Your Business Goal Practice Quiz10мин
Determine Your Campaign Objective and Budget Quiz15мин
2 ч. на завершение
Select Your Audience, Platforms and Schedule
In this week, you’ll learn how to select the audience for your ad campaign and how to use the Facebook pixel to create custom or lookalike audiences. You’ll also learn how to choose placements and schedule your ads in Ads Manager.
2 ч. на завершение
12 видео ((всего 64 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
12 видео
Introduction to Audiences in Ads Manager7мин
The 3 Types of Audience6мин
Core Audiences7мин
Introduction to Facebook Pixel6мин
Custom Audiences7мин
Lookalike Audiences6мин
Choose Ad Placements in Ads Manager5мин
Optimization & Spending Controls5мин
Schedule Your Ad Set3мин
Estimate Your Audience Reach6мин
Select Your Audience, Placements and Schedule Conclusion1мин
2 материала для самостоятельного изучения
Targeting Options for Core Audiences10мин
Overview of Available Ad Placements10мин
2 практических упражнения
Select Your Audience, Platforms and Schedule Practice Quiz10мин
Select Your Audience, Placements and Schedule Quiz20мин
2 ч. на завершение
Create Your Ads and Evaluate Your Campaign Results
This week, you’ll learn how to create your ads, including selecting images or videos and creating the accompanying copy. You’ll also learn how to evaluate your campaign results in Ads Manager.
2 ч. на завершение
8 видео ((всего 42 мин.)), 3 материалов для самостоятельного изучения, 2 тестов
8 видео
Ad Formats6мин
Create Your Ads in Ads Manager6мин
Edit and Troubleshoot Your Campaign7мин
Understand Your Campaign Performance6мин
Analyze Your Campaign Results7мин
How the Campaign Objective Determines Your Key Metrics5мин
Create Your Ads and Evaluate Your Campaign Results Conclusion1мин
3 материала для самостоятельного изучения
Overview of Available Ad Formats10мин
Adhering to Policies in Ads Manager10мин
Guide on Analyzing Your Campaign Results10мин
2 практических упражнения
How to Create Your Ads in Ads Manager Practice Quiz15мин
Create Your Ads and Evaluate Your Campaign Results Quiz15мин
Рецензии
Лучшие отзывы о курсе ADVERTISING WITH FACEBOOK
от партнера JY21 нояб. 2020 г.
Very detailed and helpful course for our social media and digital marketing marketers. Highly recommended.
от партнера PB22 нояб. 2020 г.
I learned a lot. Everything is very well explained. Thank you!
Профессиональная сертификация 'Маркетинг в социальных сетях от Facebook': общие сведения
Whether you’ve been tinkering with social media platforms for your business already or are completely new to the field of digital marketing, you’ve come to the right place. This five-course program, developed by digital marketing experts at Aptly together with Facebook marketers, includes industry-relevant curriculum designed to prepare you for an entry-level role in social media marketing.
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