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Learner Reviews & Feedback for Advanced Competitive Strategy by Ludwig-Maximilians-Universität München (LMU)

4.7
stars
862 ratings

About the Course

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Top reviews

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Jun 30, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

AA

Feb 11, 2019

I like the game theory that used to explain competitive strategy. The lectures were interactive and quite challenging, which are important to keep the learner engaged and focused.

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151 - 175 of 183 Reviews for Advanced Competitive Strategy

By Jerome M R

Nov 25, 2019

Very much informative and an interesting program. I would recommend that the Video clips needs to improve its quality.

By German M C

Nov 13, 2020

The content of the course gives a complete vision about what strategies can be used and how to implement them.

By Dimple

Sep 14, 2015

Material was tough, some of the questions weren't easy to understand / process. But overall a great class.

By Kayode D

Sep 17, 2015

It was a great course, however some of the quiz answers are debatable

By venky S

Nov 7, 2015

Very useful course and extremely well presented. Would recommend it.

By Santosh S

Feb 6, 2017

Interesting course. Valuable insights into network effects.

By Padhye R S

Jul 2, 2020

Great course for having information over market strategy

By Jorge O

Jun 4, 2017

Nice second part, less practical but still interesting.

By Cyprian S

Oct 27, 2015

Very good course, but it is not "advanced strategy".

By Lionel S

Nov 6, 2016

Very interesting and full of real case study.

By 武利鑫

Dec 4, 2015

德国老师比较严谨,比起美国老师缺少幽默。课程还是非常精彩,内容很丰富,值得去认真学习

By Gautam A

Oct 14, 2015

Very informative and I learned a lot

By Peter H

May 20, 2019

A great brush-up on competitiveness

By Alexander S

Dec 21, 2015

Fascinating material. Thanks again!

By Dr.T.N.M.THARINNI M

Jul 9, 2020

Course is very useful us

By SHUBHAM B

Jul 28, 2020

Very Interesting Course

By Santhosh R R

Jun 21, 2023

Very insightful

By Sotimehin S

Aug 14, 2015

very Insightful

By Alexander T

May 14, 2019

-

By Lesly J C B

Dec 5, 2016

The course was really great! The teacher explained excellent and the topics were very appropiate. However, when i finished the course i couldn't see the certificate of accomplishment at least; it never showed up :( And now when i click on the option "Buy the course" the page redirects me to an address which doesn't exist.

Despite of this, I enjoyed this course a lot, as the first one! Thanks a lot!

By Yash S

Jan 18, 2016

Honestly, for something that says "Advanced" in the title, I thought it was a little too basic. There isn't enough depth and a lot of it involves common sense. Perhaps a more case-study driven course would have been interesting with more qualitative, essay responses required rather than cut-and-dry multiple-choice.

By Lorenzo G

Sep 2, 2015

Nice addition to the "Competitive Strategy" course, although not as interesting and practical as the first part... Cases and current examples would have made this section much better.

Prof. Tobias Kretschmer ... 5 stars

Competitive Strategy . . . 5 stars

Advanced Competitive Strategy ... 3 stars

By Nikita P

Mar 19, 2016

Actually, the course should be titled as "Introduction Into Macroeconomics", I think. The course is fine, but I won't call it really "advanced" one. The structure and topic list is okay, but the depth is not enough to threat the course as "advanced".

By Maxime B

Sep 15, 2018

Interesting course but after "Competitive Strategy" I was expecting to go deeper. I felt it was like an add on... not sure I would advise to do the two for professionals (working people) The way the course was delivered was once again perfect!

By Rajan A

Jun 28, 2020

I don't think I learnt too much beyond course 1. I would request the professor to add more practical case studies. The course is highly theoretical and basic, through the exams are hard.