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Advanced Competitive Strategy, Ludwig-Maximilians-Universität München (LMU)

4.7
Оценки: 484
Рецензии: 99

Об этом курсе

Advanced Competitive Strategy will introduce new topics and modules with even more real world examples and opportunities for student interaction than in the previous course Competitive Strategy (https://www.coursera.org/learn/competitivestrategy). In Advanced Competitive Strategy, we will look at how companies can build up and maintain their customer base by increasing switching costs and facilitating strategic customer lock-ins. We will find out how firms can increase their profits by pursuing suitable price discrimination and product differentiation strategies. We will look at examples of what is acceptable behavior under the premises of EU competition and US antitrust policies and discover exciting ways of how companies can increase their returns by strategically making use of network effects and economies of size. We will further intensify our newly acquired knowledge about network effects and discuss strategies that are explicitly tailored to network markets. We will analyze the workings of mergers and acquisitions and, moreover, support you in considering alternative strategies that can help companies grow organically....

Лучшие рецензии

автор: AD

Jul 01, 2017

Great course with relevant content and really useful strategic overview of business strategy. Enjoyed Prof. Kretschmer's innovative teaching style and the breadth of the syllabus.

автор: AM

Mar 04, 2018

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Фильтр по:

Рецензии: 97

автор: ALOK KUMAR

Nov 08, 2018

Very insightful and engaging.

автор: Maxime Bittoun

Sep 15, 2018

Interesting course but after "Competitive Strategy" I was expecting to go deeper. I felt it was like an add on... not sure I would advise to do the two for professionals (working people) The way the course was delivered was once again perfect!

автор: Felipe Orlando Gabriel Chávez Bustamante

Aug 19, 2018

Another amazing course from LMU and the teacher. I highly recommend it. It has strong economic and managements foundations, although it does not get lost in complex language. The best Strategy course by far that I've found online.

автор: Nabil Tbolbi

Aug 02, 2018

Thank you!

All needed skills are efficiently explained and allow the student to understand and deal even with more complex and multi-pronged subjects.

автор: Iván de las Heras Tranche

Jul 07, 2018

Very useful and practise course.

автор: Miguel Marquez

Apr 15, 2018

Very good!

автор: anshuman srivastava

Apr 08, 2018

challenging

автор: Mohammad H. Ashour

Apr 06, 2018

Very informative

автор: ADITYA MANN

Mar 04, 2018

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автор: Jinder

Feb 24, 2018

One of my favourite lecturers on Coursera!