增长和盈利能力 Growth and Profitability

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4.8 (100 ratings)

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DZ

Jun 13, 2022

It is a very good course. I learned about high-level competitive strategy from this course.

HZ

Feb 25, 2016

Not difficult to understand,interesting,helpful when making choices.

From the lesson

有机增长 Grow Organically

在这个特别附赠的模块中,我们将讨论盈利能力和增长的关系以及小企业面临的限制这两个方面的问题。我们将学习什么是有机增长,公司如何通过保护和建立现有客户群和产品线或者发展新的产品和市场(或者反过来,多样化产品组合)来实现有机增长。我们将说明企业增长面临的内外部限制,最后,我们还将调查企业通过国际化策略来实现增长的可能性。

Taught By

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    Tobias Kretschmer

    Professor

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