Об этом курсе

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Прибл. 4 часа на выполнение

Английский

Субтитры: Английский

Чему вы научитесь

  • Strengthen your business's brand, and set clear marketing goals and strategies.

  • Explore various digital marketing tools that you can use to reach your customer segments.

  • Refine your sales process, and measure sales success.

  • Identify appropriate metrics to measure brand, marketing and sales effectiveness.

Приобретаемые навыки

Market ResearchMarketing Strategy DevelopmentValue Proposition AnalysisBrand Identity and Management

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Прибл. 4 часа на выполнение

Английский

Субтитры: Английский

от партнера

Логотип Goldman Sachs

Goldman Sachs

Программа курса: что вы изучите

Неделя
1

Неделя 1

4 ч. на завершение

Fundamentals of Sales and Marketing, with Goldman Sachs 10,000 Women

4 ч. на завершение
4 видео ((всего 13 мин.)), 23 материалов для самостоятельного изучения, 1 тест
4 видео
Welcome1мин
Identifying the right marketing tools for your business3мин
Introduction to the sales process3мин
Understanding the role of analytics packages4мин
23 материала для самостоятельного изучения
Getting started10мин
Developing your marketing and sales for growth2мин
Marketing goals and objectives15мин
Identifying goals and strategic objectives for your business (Exercise 1)10мин
Branding10мин
Identifying a strong brand5мин
Reviewing your brand10мин
Product/service development5мин
Reach2мин
Planning effective marketing5мин
Reviewing digital marketing tools and best practice10мин
Selecting tools to help you achieve your objectives2мин
Sales2мин
Planning and analyzing sales using the Sales Funnel (Exercise 5)10мин
Strategic planning for your sales activities10мин
Using analytics in your marketing and sales2мин
Typical features of an analytics platform5мин
Evaluating your marketing and sales activities10мин
Selecting the right metrics for your growth opportunity5мин
Reviewing your Strategic Marketing and Sales Chart (Exercise 7)2мин
Recording your progress10мин
Congratulations10мин
Progressing to the next course in 10,000 Women2мин
1 практическое упражнение
End of course assessment

Часто задаваемые вопросы

  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Goldman Sachs 10,000 Women is a collection of 10 courses which provide a practical business education – strengthening your business knowledge, skills and plans for growth. The courses are suitable for any entrepreneur looking to take their business to the next level.

  • No. Goldman Sachs 10,000 Women offers a flexible online learning experience. You can take any course, or combination of courses, to tailor your learning journey to your individual business growth needs. Participants find that completing all 10 courses enables them to explore all the key elements of their business and develop a thorough plan for their business’s growth.

  • There is not a certificate offered for completion of individual courses in the 10,000 Women collection. (The FAQ above is a standard Coursera message and does not apply to this course.)

  • The course is entirely free for all participants.

  • The course has been designed with approximately five hours of engagement. You can take as long as you need to complete the course without losing access.

  • If you want more time to complete the course, or wish to return to it later, Coursera may prompt you to reset your deadlines. This doesn’t affect your progress, but you will need to reset so you see can the most up-to-date course content and take the quizzes. It takes seconds and is very easy.

  • By completing the course, you will gain skills and strategies for developing your business growth, focussed on refining your key business growth opportunity, essential for successful business growth. Once you complete the course, you will also receive additional learning materials to further support your business, including video, exercises and detailed guidance on related topics to further expand your skills and knowledge.

  • If you choose to complete all 10 courses, you will explore and develop all the key areas to promote and plan your business’s growth. You will also be able to fully develop your Business Growth Plan (BGP). Your BGP is a valuable output and provides a framework for your business opportunity. It encourages you to analyze yourself, your business and environment, and guides your business growth. You can develop your BGP by completing a series of exercises in the 10 courses of Goldman Sachs 10,000 Women.

    Eligible participants who complete all 10 courses will also be invited to join the Goldman Sachs 10,000 Women Alumni Community, offering a range of benefits to further your business growth including events, further training and fellowship opportunities. Visit the Goldman Sachs 10,000 Women site to find out more.

  • Этот курс не приравнивается к зачету в университетах, однако некоторые вузы принимают сертификаты на свое усмотрение. Дополнительную информацию уточняйте в своем деканате. Онлайн-дипломы и сертификаты Mastertrack™ от Coursera позволяют получить зачеты.

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