Edward Malthouse is the Theodore R and Annie Laurie Sills Professor of Integrated Marketing Communications at Northwestern University, and Research Director for the Spiegel Institute on digital and database marketing. He earned his PhD in 1995 in computational statistics from Northwestern University and completed a post doctorate at the Kellogg School of Management’s marketing department. With Professor Bobby Calder, he pioneered a new research method that explained what consumer experiences motivate and inhibit media usage. His research interests center on media marketing, database marketing, advertising, new media, and integrated marketing communications He is the co-editor of Medill on Media Engagement, and has extensively published on these topics in numerous journals. He was also co-editor of the Journal of Interactive Marketing, 2005-2011. He teaches graduate and undergraduates students and executives and has been a visiting professor at universities in Japan, China and Europe.