Laurence Lehmann-Ortega is an affiliate Professor of Strategic Management at HEC Paris. <br> She is a graduate of HEC Paris and earned a PhD. in management science from the University of Aix-en-Provence (France). <br> Laurence first worked as a consultant in strategy. In 2000, she joined Sup de Co Montpellier (France) as a Director of Graduate and MBA programs. <br> As an Afﬁliate Professor at HEC Paris since 2009, she teaches strategy and is a director of several custom programs at HEC Executive Education. Laurence received the best teacher award at HEC in 2014. <br> Her research focuses on strategic innovation (also called business model innovation), especially within incumbent ﬁrms in mature and low-tech industries. <br> Laurence co-authored Strategor, the leading strategic management textbook in France (translated into 4 languages). She has also published several articles in journals such as Long Range Planning and M@n@gement. <br> She is the co-author of “Odyssey 3.14 Reinvent your business model”, an original approach combining innovation and strategy. .