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Курс: Advertising and Society. Чтобы вернуться, нажмите здесь.
- 1.1 What Is Advertising?
- 1.2 A Brief History of Advertising in America
- 1.3 Media and Advertising
- 1.4 About the Hartman Center at Duke University
- 1.5 About the Advertising Educational Foundation
- 2.1 Subliminal Advertising
- 2.2 Public Perception of the Advertising Profession
- 2.3 Ethics and Advertsing
- 3.1 How Ads Mean What They Do to Us
- 3.2 Interpreting TV Commercials
- 3.3 Thinking about Interpretation
- 4.1 How Do Ads Get Made?
- 4.2 Creativity Case Study
- 4.3 The Role of Research in Advertising
- 5.1 Gender Representations in Ads - Part 1
- 5.2 Gender Representations in Ads - Part 2
- 5.3 Depictions of Gender in Mad Men
- 6.1 Does Sex Sell? - Part 1
- 6.2 Does Sex Sell? - Part 2
- 6.3 Niche Marketing: Gay Consumers
- 7.1 What's the Future of Advertising? - Part 1
- 7.2 What's the Future of Advertising? - Part 2
- 7.3 What's the Future of Advertising? - Part 3