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Курс: Advertising and Society. Чтобы вернуться, нажмите
здесь
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1.1 What Is Advertising?
1.2 A Brief History of Advertising in America
1.3 Media and Advertising
1.4 About the Hartman Center at Duke University
1.5 About the Advertising Educational Foundation
2.1 Subliminal Advertising
2.2 Public Perception of the Advertising Profession
2.3 Ethics and Advertsing
3.1 How Ads Mean What They Do to Us
3.2 Interpreting TV Commercials
3.3 Thinking about Interpretation
4.1 How Do Ads Get Made?
4.2 Creativity Case Study
4.3 The Role of Research in Advertising
5.1 Gender Representations in Ads - Part 1
5.2 Gender Representations in Ads - Part 2
5.3 Depictions of Gender in Mad Men
6.1 Does Sex Sell? - Part 1
6.2 Does Sex Sell? - Part 2
6.3 Niche Marketing: Gay Consumers
7.1 What's the Future of Advertising? - Part 1
7.2 What's the Future of Advertising? - Part 2
7.3 What's the Future of Advertising? - Part 3