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Курс: Wharton Business Foundations Capstone. Чтобы вернуться, нажмите здесь.
- Introduction - Framework (7:55)
- Cost, Quality, Variety, Responsiveness (7:56)
- Strategic Marketing Flip Chart (11:05)
- How Can Customer Centricity Be Profitable (19:03)
- Customer Retention (18:24)
- Customer Development (3:07)
- Brands and Digital Marketing (14:01)
- Customers and Digital Marketing (9:49)
- Reputation and Reviews (14:38)
- Product Life Cycle (3:29)
- More Examples of Influence (8:42)
- More Examples of Influence - Part 2 (12:34)
- Pricing Strategies 3 - Psychological Factors (9:47)
- Distribution Strategies 1 - Introduction (13:38)
- Distribution Strategies 2 - Channel Design (13:39)
- Horizontal Conflict (12:46)
- Accounts Receivable (19:51)
- Estimating Uncollectible Accounts (15:31)
- Accounts Receivable Disclosure Example (16:35)
- Inventory (19:59)
- LIFO vs. FIFO (23:11)
- Inventory Disclosure Example (11:14)
- 3M Company: Accounts Receivable and Inventory (17:50)